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Cracker Barrel has introduced a strict new policy requiring corporate employees to primarily dine at its own restaurants during business travel, while also cracking down on alcohol reimbursements.
The changes were revealed through a leaked internal memo, originally reported by the Wall Street Journal.
Leaked: Cracker Barrel’s New Dining Rule
The directive states that “employees are expected to dine at a Cracker Barrel store for all or the majority of meals while traveling, whenever practical based on location and schedule.”
In the past, employees on company trips typically used a corporate card to cover meals and other expenses.
Under the updated rules, staff who opt to eat elsewhere may need to cover those costs personally, with no reimbursement for non-Cracker Barrel meals unless exceptional circumstances apply.
Additionally, alcohol purchases during travel will no longer be reimbursed unless employees pay out of pocket or obtain rare pre-approval from senior leadership for special occasions.
The cost-cutting measures come amid broader efforts by Cracker Barrel to tighten expenses following recent challenges, including a sales slowdown and backlash over previous branding decisions.
Last year, the company attempted to modernize its image by removing the Uncle Herschel mascot from its logo and updating store designs—moves that drew heavy criticism from customers who felt it eroded the brand’s traditional Southern appeal. CEO Julie Felss Masino faced significant pushback, with some accusing the company of going “woke.”
The rebranding attempt was quickly reversed. Masino later told investors that the company had “pivoted quickly” to restore the classic logo and refocus marketing on nostalgia, Uncle Herschel, and the brand’s heritage, with additional initiatives planned.
Cracker Barrel has also signaled internal restructuring and menu updates for 2026 as part of its recovery strategy.
The new travel policy appears aimed at reinforcing brand loyalty internally while reducing discretionary spending on employee expenses.Here Are The Best New Restaurants In Atlanta
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The iconic 90s sitcom A Different World is making a triumphant return, and it’s bringing the spotlight right here to Atlanta.
Netflix has greenlit a reboot of the beloved series, set once again at the fictional Hillman College, and production is ramping up with an open casting call for background actors – particularly targeting HBCU students and alumni to infuse authentic campus vibes into the show.
Filming is slated to kick off this month, transforming parts of the city into the vibrant world of Hillman.
For those who grew up watching Denise Huxtable navigate college life or Dwayne Wayne’s unforgettable flip-up glasses, this reboot promises to revisit the themes of Black excellence, social issues, and HBCU culture that made the original a cultural touchstone.
The show, which originally aired from 1987 to 1993 as a spin-off of The Cosby Show followed students at Hillman, highlighting everything from Greek life to activism.
Now, under the guidance of executive producers including industry veterans, the series aims to update these stories for a new generation while honoring its roots.
Casting Call: A Different World
Central Casting Georgia is leading the charge for extras, posting calls on social media and casting sites for individuals 18 and older to portray college students.
No acting experience is required – just reliability, punctuality, and a professional attitude.
The roles are paid, with filming dates starting as early as February 3, 2026, and extending through mid-2026 in the Atlanta area.
Applicants are encouraged to bring their real-life HBCU energy, whether from local institutions like Spelman, Morehouse, or Clark Atlanta University, to help recreate the bustling campus atmosphere.
This isn’t the first time “A Different World” has tapped into HBCU talent – earlier development phases included partnerships with organizations like the NAACP for student auditions – but this Atlanta-focused call underscores the city’s growing status as a Hollywood hub.
With Georgia’s film incentives drawing major productions, Atlanta has become synonymous with Black storytelling, from Tyler Perry Studios to recent hits like “The Walking Dead” and “Stranger Things.”
The reboot’s choice to film here aligns perfectly with the show’s emphasis on Black education and community, potentially boosting local economies and providing opportunities for emerging talent.
Interested in joining the Hillman crew? Head over to ProjectCasting.com or Central Casting’s Instagram for application details.
Spots are filling up fast, so don’t miss your chance to be part of television history. As one casting post put it, this is about celebrating “authenticity, community, and the next generation of voices shaping culture.”
Final Word
With more than 900 movie and TV projects just in the last few years, the film industry has generated more than $9 billion for the state of Georgia.
There are so many movies filmed in Atlanta these days that it’s hard to keep up with it all. That’s why I suggest you subscribe to AtlantaFi.com to get all the freshest movie casting calls, celeb sightings and Atlanta happenings delivered to your inbox.
See Atlanta Casting Calls And Auditions Available Right Now
Want to work in Georgia film & TV? Here are the latest Atlanta casting calls
Read More From AtlantaFi.com:
- Here Are The Movies That Are Filming In Atlanta
- 5 Easy Steps To Becoming An Extra
- How To Rent Your Home To A Film Company
Stay tuned to AtlantaFi.com for more updates on the “A Different World” reboot, including potential lead cast announcements and behind-the-scenes scoops.
In a city where film and culture collide, this project is set to remind us why Atlanta is the new epicenter of entertainment.
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Atlanta fans of steamy Southern drama, rejoice: P-Valley is officially making its grand return to the strip club stage in 2026 on Starz.
After a lengthy hiatus since Season 2 wrapped up back in 2022, the network has confirmed that the hit series from creator Katori Hall will premiere sometime next year—no exact date yet, but the Pynk is definitely reopening.
The official P-Valley Instagram account dropped the news with a teasing post featuring clips from the show, simply captioned: “See y’all in 2026. 😉 #PValley.” Cast favorite Brandee Evans (Mercedes) joined in, posting in character: “If you’re not for updates… It’s almost time… Love, Mercedes 😘 #PValley coming in 2026.”
Production on Season 3 actually wrapped back in November 2024, but industry strikes and post-production work pushed the timeline.
Actress Gail Bean (Roulette) recently shared an encouraging update at an event, saying the season is fully complete and “in the can” at Starz: “If they wanted to put it out tomorrow, they could. So it’s all in their hands.” She also hinted at a special standalone episode diving into Roulette’s family backstory.
The core cast is back, including Nicco Annan as Uncle Clifford, Brandee Evans as Mercedes, J. Alphonse Nicholson as Lil’ Murda, Shannon Thornton as Miss Mississippi, and more.
Gail Bean, Bertram Williams Jr., and Thomas Q. Jones have been bumped up to series regulars. New faces include Mea Wilkerson as dancer Haiku, plus several recurring additions.
While plot details remain under wraps, the cast has described the new scripts as intense, emotional, and full of twists—picking up after Season 2’s dramatic finale and expanding the world of Chucalissa.
Final Word
The long wait—nearly four years for fans—has only built anticipation for more of the raw, vibrant storytelling that made P-Valley a standout.
Stay tuned for an official premiere date from Starz as 2026 approaches. The Pynk Posse is ready to strut again.
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As the new year takes hold, the American landscape of work continues to evolve, shaped significantly by the lasting impacts of the COVID-19 pandemic.
There’s no doubt that remote work, once a niche perk, has become a mainstream expectation for many professionals. While some companies push for return-to-office mandates, employee preferences lean heavily toward flexibility.
List: High-Paying Remote Jobs Hiring Right Now
This article explores remote jobs that pay $100,000 a year or more. As Atlanta’s go-to source for job market updates, AtlantaFi.com is back with an enhanced guide to high-paying remote opportunities.
“Finding a job is especially difficult today,” says Jessica Jackson, a retired job counselor who lives in Fulton County. Before moving to Georgia, she oversaw workforce opportunities for a county in Virginia. “People need more than skills and even a good network. They need to know about high-paying opportunities.”
Salaries reflect national medians and trends as of early 2026, with many roles offering flexibility ideal for Georgia residents. Search filters for “remote” on these sites to find the latest postings—opportunities update daily!
Table of Remote Jobs Paying $100K+
I’ve selected a variety of active postings with explicit high-salary indications.
Job Title Company Salary Range Job Link Senior Amazon Brand Manager GNO Partners $100,000+ USD Apply Here Director of Revenue Yoko Co $100,000+ USD Apply Here Senior Growth Marketer (Product-Led, Full-Funnel) Positive Intelligence $100,000+ USD Apply Here Account Executive, Enterprise Zapier $100,000+ USD Apply Here Senior Cloud Infrastructure Engineer Digioh $100,000+ USD Apply Here Senior Software Engineer – Backend/Python (USA Only) Close $100,000+ USD Apply Here Senior Director, Data Engineering Autodesk $210,800 – $341,000 Annually Apply Here (via Remote.co) Staff Product Designer, Core UX Design GitHub $140,400 – $372,300 Annually Apply Here (via Remote.co) Chief Engineer – Software Eaton $137,000 – $201,000 Annually Apply Here (via Remote.co) Staff Product Manager Kraken $127,200 – $254,400 Annually Apply Here (via Remote.co) These are examples from reliable remote-focused sources like We Work Remotely and Remote.co. Salaries are as listed in postings (base or range; total comp may be higher with bonuses/equity). Availability can change quickly—click the links to apply or view full details, requirements, and to confirm remote status.
Pro tip for Atlanta job seekers: Use location-agnostic searches (e.g., “remote” filter) on these platforms, and highlight your local advantages like cost of living and timezone alignment in applications.
The remote job market remains strong in 2026, especially in tech, healthcare, and sales. If you’re in the Atlanta area and eyeing a transition, focus on certifications or portfolios that stand out in virtual interviews. Check back with AtlantaFi.com for more tailored updates, salary trends, and local networking tips. Your next six-figure remote role could be just a click away!
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In 2026, becoming a virtual assistant (VA) is one of the most accessible, flexible, and in-demand remote career paths. Being a virtual assistant is one of the best work-from-home jobs there is.
The global VA market has exploded—valued at billions and growing at over 20% annually—driven by AI integration, specialized niches, subscription models, and businesses treating VAs as essential team members rather than temporary help.
Table of Contents:
- Should You Be A Virtual Assistant?
- Pros And Cons
- Is Virtual Assistant A Good Job?
- Should I Become A Virtual Assistant?
- What Skills Do Virtual Assistants Need?
- How Much Do Virtual Assistants Make?
- How Do I Find Virtual Assistant Jobs?
What started as basic admin support has evolved into high-value roles where human VAs augmented by AI handle strategy, workflows, client relationships, and complex execution.
Whether you’re starting from zero, shifting careers, or scaling a side hustle, 2026 offers unprecedented opportunities for location-independent work, solid earnings, and real career growth.
This updated guide walks you through everything you need to get hired today: deciding if it’s right for you, building skills, positioning yourself, finding clients, and thriving in the modern VA landscape.
Should You Become a Virtual Assistant in 2026?
Photo by Anna Shvets from Pexels When deciding whether becoming a virtual assistant is the job for you, you need to review the benefits. What are you trying to achieve in your career by being a virtual assistant?
Becoming a virtual assistant and controlling your own schedule, being your own boss can be one of the most rewarding jobs you’ll ever have.
Ask yourself: Do you thrive on flexibility, organization, and helping others scale their businesses? VAs enjoy freedom to set schedules, work from anywhere, and often build long-term partnerships.
Virtual Assistant: Pros And Cons
Pros to Consider:
- Fully remote / location-independent (digital nomad friendly)
- Set your own hours and rates (especially as a freelancer or specialist)
- High demand across niches—many businesses outsource 1+ tasks
- AI tools multiply your output → higher rates & less burnout
- Potential for stable retainers or full-time agency roles
- Scalable income: top specialists earn $50K–$100K+ annually
Cons to Consider:
- Income can start inconsistent (gig-based at first)
- Requires self-discipline and strong client communication
- Competition is high on generalist platforms—specialization wins
- Managing multiple clients or tools can feel overwhelming without systems
Believe it or not, there are some pros and cons to becoming a virtual assistant. Let’s talk about some of them.
Pros Cons Typically work from home Work can be sporadic You can set your own hours You may not like what you’re doing You can pick and choose your assignments Get along with various clients If you value autonomy and are ready to treat it as a professional business (not just a side gig), VA work is excellent.
Is Virtual Assistant A Good Job?
Yes—especially now. Over 40% of VAs integrate AI for massive efficiency gains, and subscription-based models provide predictable income.
Most virtual assistants will tell you that they enjoy their jobs, but what you should understand is that it’s essentially a contract position. As a freelancer, you have a lot of freedom, but there may be work lulls you’re not comfortable with.
Many transition from freelance gigs to full-time “Executive Assistant” roles or nearshore team positions with career paths. It’s rewarding for organized, proactive people who enjoy variety and building relationships.
Should You Be A Virtual Assistant?
You’ll also need to consider what you’ll charge, but we’ll talk more about that later.
Being a virtual assistant is a good job for those with either a steady and consistent client base or a plan to space out their work equally. With that said, you may be thinking if becoming a virtual assistant makes sense for you.
You can become a virtual assistant by marketing yourself on the web and on social media. Here are some things you’ll need to get your business going:
Once you’ve positioned yourself to become a virtual assistant, you’ll need to attract clients.
The key to being a successful virtual assistant is by building business relationships. Remember, when you start off, your prices may need to be low to attract business. As your clientele grows, so will your budget.
Read more on what clients look for in How To Hire A Virtual Assistant.
What Skills Do Virtual Assistants Need?
When it comes to expertise, virtual assistants need to have a basic skillset to be successful. At the top of the list is a collaborative spirit. After all, you’re going to be working in tandem with a founder, owner or support staff.
You’ll also need to be communicative. Some who start their virtual assistant businesses have found it beneficial to overcommunicate with their clients. That way, there’s no ambiguity about what’s needed or expected.
Here are some of the skills that a virtual assistant should be familiar with:
- Great Listening Ability
- Basic Computer Skills (Data entry / Typing)
- Microsoft 365 (Word, Excel, Powerpoint, etc.)
- Google Services (Gmail, Google Doc, Sheets, etc.)
- Ability to schedule meetings
- Book travel and accommodations
- Create presentations
How Much Does A Virtual Assistant Make?
When it comes to making money, a virtual assistant has a wide range of profitability. Because you can work full- or part-time, the rate of pay can vary greatly.
As an example, if you’re tasked with creating a Powerpoint presentation for a client, if the going rate for a graphic designer is $35 an hour, then you could bill them for how much time it takes based on that.
There really is no ceiling when it comes to how much a virtual assistant can make. For that reason, many business owners choose to partner with them or make them equity partners to cut down on the loss of capital.
How Do I Find Virtual Assistant Jobs?
In addition to networking on social media sites and asking your circle of friends and family, you need to take advantage of technology.
Search for job posts that specify the kind of help they want. Go to sites like Craigslist and NextDoor and offer your services to business owners. You’d be surprised how many of them could use some help with their endeavors.
Need client leads? Read our guide on where to find virtual assistant jobs.
What To Know Before Becoming a Virtual Assistant (Step-by-Step)
1. Decide Your Services & Niche
General admin is saturated—specialize to stand out and charge more.
High-demand 2026 niches:- Social media / content management
- E-commerce ops (Shopify, Amazon)
- Executive / CEO support
- AI workflow automation & no-code tools
- Marketing (email, SEO, funnels)
- Real estate / property management
- HR/recruitment admin
- Bookkeeping or light finance
Research demand on Upwork/Indeed and match to your strengths/interests.
- Build Essential (and Modern) Skills
Core foundations remain, but AI changes everything:- Excellent communication & over-communication
- Organization & time management
- Proficiency in: Google Workspace, Microsoft 365, Asana/Trello/Notion, Slack/Teams
- AI tools: ChatGPT/Claude for drafting, Zapier for automation, Canva AI for visuals
- Niche tools (e.g., CRM like HubSpot, project tools)
Bonus: Prompt engineering, basic data analysis, Loom for SOPs
No formal degree needed—online courses (Coursera, LinkedIn Learning, VA-specific programs) accelerate progress.
- Create Your Professional Presence
- Build a simple website/portfolio (Carrd, Notion, or WordPress) showcasing services, testimonials, tools
- Strong LinkedIn profile—optimize headline/bio with keywords (“AI-Augmented Virtual Assistant | E-commerce Specialist”)
- Professional branding: logo, consistent visuals across platforms
- Gather testimonials—even from small early gigs or volunteer work
- Set Your Rates & Structure
- Entry-level/generalist: $15–$30/hour
- Experienced/specialized: $30–$75+/hour (or monthly retainers $2K–$8K+)
- Use value-based pricing or packages (e.g., “10-hour social media package”)
- Start lower to build reviews, then raise as you specialize
- Find & Land VA Jobs
Top platforms & strategies:- Upwork & Fiverr — Great for building portfolio/reviews; propose tailored offers
- LinkedIn — Network, join VA groups, post value content, direct outreach
- Indeed / Remote.co / FlexJobs — Filter for remote VA roles
- Managed agencies — MyOutDesk, BELAY, Wishup, Prialto (stable pay, vetted clients)
- Niche sites — OnlineJobs.ph, Virtual Latinos (global talent pools)
- Direct outreach: Cold email/DM businesses on LinkedIn or via referrals
Pro tip: Apply strategically—tailor proposals, show AI/tool proficiency, offer a free audit or trial task.
Common Tips to Stand Out & Get Hired Fast
- Specialize early—clients pay more for experts
- Master AI to 2–5× your efficiency (clients love this)
- Build systems: SOPs via Loom, contracts/templates
- Network relentlessly—referrals beat applications
- Start small: Take gigs to gain reviews/testimonials
- Stay ethical: Always verify AI outputs for accuracy
- Prepare for interviews: Highlight reliability, tools, and client results
Final Words
Getting hired as a VA in 2026 isn’t about luck—it’s about positioning yourself as an indispensable, AI-savvy partner in a remote-first world.
The market rewards specialists who deliver results, communicate clearly, and embrace tools that make clients’ lives easier.
Start today: Pick your niche, update your profiles, learn one new AI tool, and send your first proposal or outreach message. The opportunities are massive—flexibility, income potential, and impact await those who take action.
Getting a job is not necessarily easy right now, but it doesn’t have to be excruciatingly difficult either. The big thing now is teleworking and work-from-home jobs.
If you need help finding a job in Atlanta, here is a great resource.
We currently have job articles that show you high-paying jobs, those close to downtown and even side hustles you might like.
If you’re looking to get hired in Atlanta right now, there’s a very real possibility that you can land your dream job.
Read more: Best Work From Home Jobs In Atlanta, Georgia
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The demand for virtual assistant (VA) roles continues to surge in 2026, fueled by the enduring shift toward remote and hybrid work models, the rise of AI-augmented workflows, and businesses seeking cost-effective, scalable support.
If you’re looking to learn more about the occupation, read our Ultimate Guide on How To Become A Virtual Assistant.
What began as a flexible side gig has evolved into a professional career path with specialized niches, higher earning potential, and global opportunities. Whether you’re a beginner or experienced professional, finding VA jobs is easier than ever through dedicated platforms, job boards, and agencies.
This updated guide (originally focused on earlier trends) highlights the best ways to land virtual assistant positions in 2026, including top platforms, in-demand skills, salary insights, and emerging trends.
Why Virtual Assistant Jobs Are Booming in 2026
The global virtual assistant market is experiencing explosive growth, projected to reach around $44 billion by 2027 with a compound annual growth rate (CAGR) exceeding 20%.
Demand for remote talent has risen sharply—up 29% year-over-year in recent reports—driven by small and medium businesses (SMBs) that now view VAs as essential infrastructure rather than optional help.Key drivers include:
- AI integration: Human VAs augmented by tools like ChatGPT, Zapier, and automation platforms handle higher-level strategy while AI manages repetitive tasks.
- Specialization: Niches like e-commerce, social media, executive support, AI/automation, healthcare (HIPAA-compliant), and tech/SaaS onboarding command premium rates.
- Flexibility and cost savings: Businesses save 60-70% on labor costs compared to in-office hires, while VAs enjoy location independence and often better work-life balance.
Remote work remains dominant, with many roles fully remote and subscription-based models gaining traction.(Imagine a vibrant illustration here of a person working remotely on a laptop with digital tools and global connections floating around—symbolizing the modern VA workspace.)
Essential Skills for Virtual Assistants
Employers still prioritize core competencies, but 2026 adds a tech-forward twist:
- Strong communication and prompt responsiveness (emails, calls, Slack/Teams)
- High-speed internet and reliable tech setup
- Deadline management and organizational prowess
- Excellent writing and attention to detail
- Proficiency with tools like Google Workspace, Microsoft 365, Asana, Trello, Notion, Canva, and AI platforms (ChatGPT, Jasper)
- Bonus: Niche expertise (e.g., social media algorithms, e-commerce platforms like Shopify, CRM systems, or basic data analysis)
With so many people working from home it’s easier than ever to become a virtual assistant to another person or company. The position pays well and comes with plenty of flexibility — if that’s what you want.
Specialized VAs who integrate AI into workflows stand out and earn more.
Top Platforms and Websites to Find Virtual Assistant Jobs
The landscape has matured since earlier lists. While some classic sites persist, new agencies and specialized boards dominate for quality matches. Here are the most effective options today:
- Upwork — Ideal for freelancers and one-off projects. Post gigs or browse thousands of VA listings; great for building a portfolio. Rates often start at $15–$45/hour, with specialists earning more.
- Indeed.com — Features a dedicated virtual assistant category with easy filters for remote roles. High volume of postings from small businesses and startups.
- MyOutDesk — Ranked among the best overall VA companies; focuses on dedicated, long-term support for businesses.
- BELAY — Excellent for specialized, U.S.-based support; managed service with experienced VAs.
- Fancy Hands — Perfect for on-demand, task-based work; quick gigs for beginners.
- Prialto — Strong for small businesses needing consistent administrative help.
- Virtual Latinos or similar region-focused platforms — Great for Latin American talent connecting with U.S. companies.
- OnlineJobs.ph — Popular for Filipino VAs; large pool and affordable rates for employers.
- Remote.co, FlexJobs, and We Work Remotely — Curated remote job boards with VA-specific filters; fewer scams and vetted listings.
- LinkedIn — Network directly, join VA groups, and search for “virtual assistant remote” postings.
Other rising options include agencies like Wishup, Wing Assistant, and Athena for managed, subscription-based hires
Salary Expectations for Virtual Assistants in 2026
Pay varies widely by experience, location, specialization, and whether freelance or agency-based:
- Average U.S. hourly rate: $24–$26 (annual equivalent ~$50,000–$53,000 for full-time)
- Entry-level/generalist: $15–$25/hour
- Experienced/specialized (e.g., executive, e-commerce, AI-savvy): $30–$75+/hour
- Top earners: $65,000–$100,000+ annually, especially in niches like healthcare admin or tech support
Freelancers on platforms like Upwork often set their own rates, while agency VAs may have more stable monthly retainers. Global talent (e.g., from the Philippines or Latin America) can access U.S.-level pay while enjoying lower living costs.Tips to Land VA Jobs in 2026
- Build a strong profile: Highlight tools, niches, and AI experience on platforms.
- Specialize early: Focus on high-demand areas like social media, e-commerce, or AI automation for better pay and stability.
- Network: Use LinkedIn and VA communities; many jobs come through referrals.
- Start small: Take on gigs to build reviews and testimonials.
- Stay current: Learn emerging tools—AI proficiency separates top VAs.
Who Hires A Virtual Assistant?
You may be wondering what type of business can benefit from a virtual assistant. Actually the question is what kind of business can’t use one?
A client that needs clerical work done, such as bookkeeping, payroll and even HR can use a virtual assistant. Not only can the business save money by hiring a virtual assistant on a project-by-project basis, but they can also use them to perform different tasks for the business.
Do Virtual Assistants Work From Home?
You may be surprised to know that the term “virtual” in virtual assistant is relative. You may find a client that requires you to make occasional appearances in the office while some businesses are 100% remote.
The truth is that virtual assistants have a flexibility that many jobs simply don’t have. Best of all, you typically are able to work from home and pick a schedule that works for you.
There’s so much more to know about the role of virtual assistants and how to hire one.
Ultimate Guide on How To Become A Virtual Assistant.
Final Word
In 2026, virtual assistant roles offer unprecedented opportunity: flexibility, solid income, and growth potential in a remote-first world.
The industry isn’t just surviving—it’s thriving with AI as a collaborator, not a competitor. Whether you’re seeking part-time gigs or a full career, start exploring the platforms above today.
For more on becoming a VA or related remote careers, check resources like industry reports from Wishup or There is Talent. The future of work is virtual—get in position now!
If you’re a virtual assistant, this is the perfect time to find a local entrepreneur or small business to help out.
More Atlanta Jobs from AtlantaFi.com:
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The Home Depot, one of Atlanta’s largest employers, confirmed Wednesday, Jan. 28 that it is eliminating approximately 800 corporate positions tied to its Vinings headquarters.
The announcement came in a company-wide message from Chair, President, and CEO Ted Decker, who informed employees of the workforce reduction on Wednesday.
Home Depot To Shed 800 Jobs at Atlanta Area Support Center
The cuts primarily affect roles within the company’s technology organization and other corporate teams at the Atlanta-based store support center.
According to reports, roughly 150 of the affected employees were based at the Vinings location, with the remainder working in remote or hybrid arrangements.
In the same communication, Home Depot revealed a significant shift in its work policy: all corporate employees will now be required to return to the office five days a week, effective the week of April 6. This ends the company’s previous hybrid work model for corporate staff.
Decker described the changes as necessary to enhance the company’s operational efficiency. “We are announcing changes designed to increase our speed and agility,” he wrote in a letter to employees. “To extend our industry-leading position, we must position the company to move faster and stay even more closely connected to our customers and frontline associates.”
Read up on how to navigate a layoff.
A company spokesperson emphasized that the moves are intended to ensure the right structure for future growth, amid ongoing challenges in the home improvement sector, including a slowdown tied to the housing market.
The Vinings headquarters, located just northwest of downtown Atlanta in Cobb County, serves as the central hub for Home Depot’s corporate operations.
The retailer has been investing in its local campuses, including a $140 million expansion project announced last year for the Vinings site and renovations at other nearby facilities.
This announcement follows a broader trend of corporate restructuring across major companies, though Home Depot has not detailed severance packages or other support for affected employees in public statements.
The Home Depot employs hundreds of thousands globally, with a significant presence in the Atlanta metro area. The company has not indicated any impact on store-level or frontline positions.
For more details on the announcement, visit the official Home Depot corporate site or local business coverage.
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Move over, Uber. The Metropolitan Atlanta Rapid Transit Authority (MARTA) is set to transform local mobility with the upcoming launch of MARTA Reach, an innovative on-demand transit service rolling out on March 7, 2026.
As a key component of MARTA’s broader NextGen Bus Network redesign—the most significant update to the region’s bus system in decades—Reach introduces flexible, user-requested rides that bridge gaps in traditional fixed-route service.
MARTA Reach to Mobilize Vans Like Uber
MARTA Reach delivers point-to-point shared rides using modern vans, providing quick and convenient transportation at riders’ request.
The service operates in 12 designated zones spread across MARTA’s service area, allowing passengers to travel seamlessly within each zone or connect to the larger transit network.
Key Features of MARTA Reach
- Curb-to-Curb Service: Within a designated zone, vehicles pick up and drop off passengers directly from their starting point (A) to their destination (B). This makes it ideal for neighborhood travel, errands, or short trips where traditional bus stops might not align perfectly with your needs.
- First- and Last-Mile Connections: Reach excels at linking riders to fixed bus routes and rail stations. It serves as a vital bridge, enabling seamless continuation of journeys beyond the zone boundaries to access MARTA’s extensive rail and bus system.
- Extended Availability: Service runs 18 hours per day, seven days a week across all 12 zones, offering reliable options from early morning through late evening.
- Easy Booking: Requesting a ride is straightforward—simply use the dedicated MARTA app or place a phone call. No need to wait at fixed stops or follow rigid schedules.
- Accessible for Everyone: All vans are ADA-compliant and fully equipped to accommodate wheelchairs, scooters, and other mobility devices, ensuring inclusive service for riders of all abilities.
How the Zones Work
MARTA Reach functions within 12 clearly defined geographic zones throughout the MARTA transit footprint. Riders can request trips anywhere within their current zone for direct, shared transportation.
In select zones, the service also supports connections to and from other MARTA bus routes or rail lines outside the zone, enhancing overall connectivity.
These zones target areas where traditional fixed-route service may be less frequent, providing a more responsive option for lower-density neighborhoods and improving access to jobs, healthcare, shopping, and other essential destinations.
Part of a Bigger Transformation
MARTA Reach launches ahead of the full NextGen Bus Network rollout (scheduled for April 18, 2026), giving riders an early taste of the agency’s “smarter, faster, better” vision.
By combining on-demand flexibility with high-frequency fixed routes, the initiative aims to make public transit more efficient, accessible, and appealing across metro Atlanta.
For more details, including zone maps, zone profiles (such as West Atlanta, Kirkwood/Candler Park, and others), trip planning tools, and updates, visit the official MARTA Reach page at itsmarta.com/reach or explore the NextGen resources at itsmarta.com/nextgen.
With MARTA Reach, getting around metro Atlanta is about to become more convenient and connected than ever before. Stay tuned for the March 7 launch—your next ride could be just a tap or call away!
Check Out Our Atlanta Travel Guide
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The Atlanta Falcons are poised to part ways with veteran quarterback Kirk Cousins this offseason, according to multiple reports emerging today.
Sources close to the situation, including reporting from The Athletic’s Josh Kendall and Jeff Howe, indicate the team expects to release the 37-year-old signal-caller in early March.
Falcons, Cousins To Part Ways
This move comes after the Falcons and Cousins agreed to restructure his contract earlier this month, shifting most of his 2026 base salary to 2027 and creating a $67.9 million vesting guarantee that would kick in on March 13 if he remains on the roster.
The restructure lowered Cousins’ 2026 base pay from $35 million to $2.1 million, providing Atlanta with immediate cap relief while setting the stage for a clean break before that massive guarantee locks in.
A post-June 1 designation remains possible in some scenarios, but the prevailing expectation points to an outright release by mid-March to avoid the financial hit.
Cousins joined the Falcons on a four-year, $180 million deal in the 2024 offseason, arriving as a proven starter fresh off an Achilles injury from his final season in Minnesota.
The plan was for him to mentor and bridge to first-round pick Michael Penix Jr., selected eighth overall in 2024. However, the transition never fully materialized as envisioned.
Cousins started 14 games in 2024, delivering solid production in his return from injury. In 2025, after Penix suffered a knee injury that sidelined him for much of the second half, Cousins stepped back in and led the team to a 5-3 record in his starts, including a late-season four-game winning streak.
He finished the year with 1,721 passing yards, 10 touchdowns, and five interceptions over those eight appearances, showing he could still move the ball effectively.
Despite that late surge, the Falcons’ front office—now under new leadership with head coach Kevin Stefanski and ongoing general manager search—appears ready to turn the page.
Stefanski, who previously worked with Cousins as offensive coordinator in Minnesota, acknowledged their history but stopped short of committing to the veteran when asked about the quarterback situation.
The decision reflects Atlanta’s commitment to Penix as the long-term starter, even as the young left-hander continues recovering from his knee issue.
Releasing Cousins frees up significant cap space for the team to address other needs or explore veteran additions if Penix isn’t fully ready for Week 1 of the 2026 season.
Cousins, who will turn 38 before the 2026 campaign, remains a respected veteran with a strong track record of accuracy and decision-making.
Reports suggest the Falcons could be open to re-signing him on a more team-friendly deal if he doesn’t land a starting opportunity elsewhere, but the expectation is that he’ll hit free agency and pursue a role where he can compete for QB1 snaps.
For Falcons fans, this marks the end of a brief but eventful chapter.
Final Word
Cousins brought professionalism and production during his time in Atlanta, but the organization’s future is now firmly tied to Penix and whatever direction the new regime charts.
Stay tuned to AtlantaFi.com for updates as the offseason unfolds, including any potential landing spots for Cousins and how the Falcons plan to build around their young quarterback. Rise up.
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Luxury watch enthusiasts in the city have a new premier destination to explore. Vacheron Constantin, recognized as the world’s oldest watch manufacturer in continuous production since 1755, has officially opened its first boutique in Atlanta at the upscale Phipps Plaza shopping center in Buckhead.
The boutique marks a significant milestone in the Swiss Maison’s enduring ties to the United States, which date back to 1832.
Located at 3500 Peachtree Road Northeast (Suite 1013), the new space blends Vacheron Constantin’s signature refined aesthetic with design elements inspired by Atlanta’s vibrant musical heritage.
“We’re pleased to announce the opening of our new Atlanta boutique in Phipps Plaza, a premier luxury shopping destination,” said Alexander Schmiedt, Brand President of Vacheron Constantin Americas. “Atlanta has long had a discerning pool of watch connoisseurs and, with this opening, we are thrilled to be able to fully share the heritage, craftsmanship and dedication to technical excellence that Vacheron Constantin is known for. We invite all enthusiasts to discover the world of Vacheron Constantin.”
The boutique’s interior has been thoughtfully crafted to embody the Maison’s pursuit of excellence while paying homage to local culture.
Visitors step into an intimate, sophisticated environment with a pared-back yet cozy design that subtly nods to Atlanta’s deep roots in music.
A standout feature is the VIP lounge, inspired by iconic recording studios. It incorporates acoustic wall coverings and raw, inviting materials for a welcoming feel.
Decorative accents draw from Abbey Road Studios—reflecting the Maison’s longstanding artistic partnership with the legendary London studio—while a custom-designed carpet playfully deconstructs sound waves, weaving in the city’s rhythmic soul.
Positioned on the mall’s first level across from Tiffany & Co., the boutique joins Phipps Plaza’s collection of high-end retailers and strengthens the center’s appeal as a go-to spot for luxury goods in Buckhead.
The store is now open with the following hours (subject to mall updates):
- Monday–Tuesday: 11:00 AM – 7:00 PM
- Wednesday: 11:00 AM – 4:00 PM
- Thursday–Saturday: 11:00 AM – 7:00 PM
- Sunday: 12:00 PM – 6:00 PM
Final Word
Watch aficionados and collectors are encouraged to visit and experience Vacheron Constantin’s storied legacy firsthand in a setting that uniquely celebrates both Swiss precision and Atlanta’s creative spirit.
For more details, check the official Vacheron Constantin boutique locator or Phipps Plaza.
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