André 3000 has stepped into a new role as both the face and composer for Moncler’s latest Re/Icons campaign. The Outkast icon appears in the “Pioneers in Moncler” chapter, delivering fresh original music while helping shape the visuals around mountain exploration as a metaphor for forging one’s own path.
The news broke via a post from the NFR Podcast on X, which shared a clip of the campaign film and noted that André 3000 scored new original music for the Moncler Re/Icons 2026 effort, quoting him: “Okay, we are beyond turning back.” The roughly 60-second visual shows him in layered Moncler outerwear—thermal layers, vests, and stacked puffer jackets secured with ropes and gear—against a stark black backdrop, smiling and interacting with the set in characteristically freeform fashion.
Photographed and filmed by Gabriel Moses, the campaign presents André 3000 as a modern pioneer. He is pictured carrying and wearing a substantial portion of the Re/Icons 2026 collection at once, creating a sculptural, expedition-ready silhouette that nods to early alpine climbers who hauled their full kits up peaks. The collection reimagines archive Moncler styles (including the Karakorum, Verone, Himalaya, and Tibb) and expands them into a broader ready-to-wear offering with updated fabrics, proportions, and archival details.
André was deeply involved beyond modeling. On set, faced with a plain black backdrop, he asked for chalk and hand-sketched a mountain landscape across the wall. That spontaneous drawing became central to the campaign’s visual identity and messaging: “Don’t just follow a path. Create your own mountains.” Moncler has framed the collaboration around his history of rewriting rules—from Outkast’s boundary-pushing hip-hop to his instrumental work on the Grammy-nominated New Blue Sun and the 2025 7 Piano Sketches EP, as well as his fashion ventures like Benjamin Bixby (revived as Benji Bixby at the 2025 Met Gala, where he carried a grand piano).
The soundtrack is a major draw. The film features an exclusive snippet of previously unreleased music scored by André 3000 himself—his first new musical output in over a year. No title or standalone release has been announced; for now, the piece lives within the campaign film. This continues his recent focus on instrumental and exploratory composition rather than traditional rap verses.
This installment follows the October 15 Re/Icons launch that featured Cher, Grace Jones, and BLACKPINK’s Jennie. Moncler positions André as a natural fit for the “icons” concept: an artist who has moved fluidly across music, fashion, and art while consistently choosing the less-traveled route. The brand has described the pairing as uniting his lifetime of cultural reinvention with Moncler’s mountaineering heritage and pioneering spirit.
The Re/Icons 2026 collection is available now at select Moncler stores and on moncler.com. For fans of André 3000, the campaign offers a rare glimpse of new music alongside imagery that feels true to his restless creative energy—stacking the gear, drawing the mountains, and scoring the ascent himself. As he put it in the film, “Okay, we are beyond turning back.”
