Zillow Ends Offers Program In Atlanta, Other Cities

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Atlanta has been a major market for home listings site Zillow’s home buying program, which is called Offers. Now the Offers are off the table.

Zillow said on Tuesday that it’s exiting Offers, its business that buys and flips homes, and eliminating 25% of its workforce.

Zillow Offers Shuts Down

Zillow revealed the news in its third-quarter earnings report. , which detailed how the company missed its earnings mark to the chagrin of analysts.

The company said that it would cost too much money to keep the program afloat.

“We’ve determined the unpredictability in forecasting home prices far exceeds what we anticipated,” Zillow CEO Rich Barton said in the release. “Continuing to scale Zillow Offers would result in too much earnings and balance-sheet volatility.”

Zillow’s home buying prowess has been getting significant backlash after a viral TikTok explained how the company was buying up properties in the inner city and created an artificially inflated market by suppressing prices in some areas and causing them to rise in other areas of the market.

Here are some affordable homes for sale in Atlanta.

Atlanta is enjoying one of the best real estate markets in America, with affordable housing in every quadrant of the city. Large backyards, manicured parcels and strong neighborhoods with ample dining amenities make it one of the top places for transplants.

Not to mention that the city’s dining scene is the best in the Southeast. Looking for a home? Check out our Real Estate Resource Page.

Keep up with what’s going on in Atlanta’s real estate scene here with our Apartment Guide.

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Tee Johnson: Tee Johnson is the Founder and Editor-in-Chief of AtlantaFi.com, Atlanta’s independent hyper-local publication focused on news, restaurants, events, jobs, neighborhoods, and lifestyle. A 15+ year Atlanta resident and longtime journalist and content creator, she covers Travel News, Events, Business, Hair Care, and Money with a practical, Atlanta-first lens. Before launching the site, Johnson worked as a substitute teacher in Atlanta Public Schools and later in corporate roles at Home Depot’s Vinings offices. A marketer by training with a degree in business management, she grew frustrated with the fragmented, hard-to-find information about what was actually happening in the city. That gap led her to create AtlantaFi as a curated, one-stop resource for the pulse of Atlanta—#ATLHAPS—without the national noise. Editorial decisions remain independent; the publication does not accept products, meals, or services in exchange for coverage. As Editor-in-Chief, she oversees original local reporting and curated practical guides that help residents, visitors, and businesses discover and engage with the city. Readers turn to her work for timely event roundups, dining and neighborhood insights, business and travel updates, and straightforward money and lifestyle coverage grounded in firsthand observation of Atlanta. A devoted lover of all things Atlanta, Tee enjoys pickleball, a good margarita or bourbon, and walking the Atlanta Beltline. She can be reached for editorial inquiries at tjohnson@atlantafi.com (serious inquiries only).

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