Topgolf Slashes Gameplay Prices by Average of 20% at Atlanta Venues

Atlanta-area golfers and social groups can now play at Topgolf for less. The company announced on November 9, 2026, that it is permanently lowering gameplay rates by an average of more than 20% across all more than 100 U.S. venues, including its locations in the Atlanta metro.

”If the prices are going to decrease, I will definitely go back,” said Stanley Chapman, a Topgolf customer in Alpharetta. He told AtlantaFi that it’s been a while since he’s been to the venue.

”The prices got a little much,” he said. “Like literally much for a little.” Not anymore..

The change took effect immediately, requires no coupon or promo code, and is described as a structural shift rather than a temporary deal.

Topgolf Slashes Gameplay Prices by Average of 20% at Atlanta Venues After Customer Feedback

CEO David McKillips said the move responded directly to guest input. After joining in February and visiting venues in his first 100 days, he heard a consistent message: the experience—with high-quality food, games, and social competition—was strong, but prices kept people from returning more often.

“Our guests told us our prices were too high,” McKillips stated. “We listened. We’re now introducing our lowest pricing structure ever.” Surveys of thousands of customers over six months confirmed cost as the top barrier, even as guests praised the social aspects (78%) and food/service (72%).

The new rates apply to standard hourly bay gameplay at U.S. venues. A bay holds up to six players (with one hitting at a time), includes complimentary clubs and unlimited balls tracked by Toptracer technology, and is priced per hour (varying by day, time, and location). Prices exclude tax; a $6 one-time account activation fee applies for new players.

The company notes that the 20%+ figure is a system-wide average of standard list prices compared with historical rates, so exact savings at any given venue, day, or time can differ. Higher rates may still apply on select holidays, and walk-in pricing can exceed reserved rates at some locations.

For Atlanta, this covers Topgolf Atlanta – Midtown (1600 Ellsworth Industrial Blvd NW, Atlanta, GA 30318; phone 404-475-4000; typically open Mon–Thu 11 a.m.–midnight, Fri 11 a.m.–1 a.m., Sat 10 a.m.–1 a.m., Sun 10 a.m.–midnight) and Topgolf Alpharetta (10900 Westside Parkway).

Both feature multi-level, climate-controlled all-weather bays, large outfield targets, HDTVs, full bars and restaurants, and event spaces. A Topgolf Swing Suite location also operates at The Battery Atlanta. (Topgolf Augusta is farther afield.) Check topgolf.com or the app for real-time hourly rates and availability at these sites, as pricing remains dynamic.

The price cut is paired with other value adds. New arcade games are rolling out to all U.S. locations by year-end. The company is expanding food-and-beverage options, merchandise, and events. It also has a multiyear partnership with TMRW Sports to bring TGL (presented by SoFi) and WTGL experiences to Topgolf venues and Toptracer Range facilities.

Atlanta visitors who previously found a bay outing expensive—especially when splitting among a group but still facing high peak-hour rates plus food and drinks—now have a stronger incentive for weekday daytime sessions, Sunday Funday, or evenings. The company emphasizes that the lower prices are permanent and available every day with no extra steps required.

For the latest Atlanta-area rates, reservations, or menus, visit topgolf.com/us/atlanta or topgolf.com/us/alpharetta.