The Gulch Rebrands As Centennial Yards In Downtown Atlanta

Photo credit: CIM Group

The Gulch, that long stretch of underground parking lot, railyard and abandoned greenspace, has been rebranded as Centennial Yards.

Real estate firm CIM Group is responsible for the transformation, which aims to encompass far more just a name change.

The Gulch In Downtown Atlanta Is Now Centennial Yards

The name change is part of a redevelopment that will feature a mix of hotels, apartments and retail spaces covering up to 12 million square feet. The project will revitalize a 40-acre patch of land that has sat dormant and unkempt for more than two decades.

The downtown Atlanta space, which used to be a prominent railroad junction, fell into disrepair when city planners sought to build up the area around Techwood for the 1996 Olympics.

“Now is a prudent time for us to launch the branding of Centennial Yards. We wanted a name that was authentic, and one that would make clear where the project was located, while also honoring the history of the site,” said Devon McCorkle, First Vice President, CIM Group.

During the commotion around the new Amazon headquarters, Atlanta officials offered plans to redevelop the Gulch, but there was staunch opposition.

The latest effort seems to have come to pass quietly.

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Tee Johnson: Tee Johnson is the Founder and Editor-in-Chief of AtlantaFi.com, Atlanta’s independent hyper-local publication focused on news, restaurants, events, jobs, neighborhoods, and lifestyle. A 15+ year Atlanta resident and longtime journalist and content creator, she covers Travel News, Events, Business, Hair Care, and Money with a practical, Atlanta-first lens. Before launching the site, Johnson worked as a substitute teacher in Atlanta Public Schools and later in corporate roles at Home Depot’s Vinings offices. A marketer by training with a degree in business management, she grew frustrated with the fragmented, hard-to-find information about what was actually happening in the city. That gap led her to create AtlantaFi as a curated, one-stop resource for the pulse of Atlanta—#ATLHAPS—without the national noise. Editorial decisions remain independent; the publication does not accept products, meals, or services in exchange for coverage. As Editor-in-Chief, she oversees original local reporting and curated practical guides that help residents, visitors, and businesses discover and engage with the city. Readers turn to her work for timely event roundups, dining and neighborhood insights, business and travel updates, and straightforward money and lifestyle coverage grounded in firsthand observation of Atlanta. A devoted lover of all things Atlanta, Tee enjoys pickleball, a good margarita or bourbon, and walking the Atlanta Beltline. She can be reached for editorial inquiries at tjohnson@atlantafi.com (serious inquiries only).

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