Atlanta entrepreneur Candice McCoy has been able to turn tragedy into triumph in a big way. The New York native is the creator of Juicee, a beauty app that allows you to request beauty products & professional services to your home.

Candice is a successful businesswoman now, but at one time in her life, she found herself in a terrible rut because of some unfortunate events. “When I was 17 years old, my mother and siblings were killed and I was the only survivor,” she told AtlantaFi.com.

Introducing Juicee: An On-Demand Beauty Services App

Under such pressure, she soldiered on to college in Washington D.C., determined to make the best of her situation. But soon things began to take their toll. “When I started my freshman year at Howard University two months later, I was diagnosed with depression and PTSD [post-traumatic stress disorder],” she said.

It was during that dark time, that Candice realized a need: “I WANTED to get out of the bed and get my hair, nails and makeup done but my mental illnesses would not allow it. I had no desire to be around people,” she said. Candice wanted to give others what she didn’t have: the ability to get the beauty and cosmetic services they needed even if they were shut inside their home.

Candice, who originally wanted to be a forensic psychiatrist, knew with her newfound perspective in life, she had to make a difference in other people’s lives.

“I created Juicee with people like me in mind — new moms, disabled persons and WOC [women of color],” she said.

The app is primarily designed for people who either can’t physically visit a salon or the salon does not cater to their needs. It works like this: Go to MeetJuicee.com and you can order on-call, in-home beauty services from licensed, talented cosmetologists. Men can also get haircuts via Juicee. Women can order custom wigs as well.

Candice, who has a bachelor’s degree in psychology, said her motivation continues to be her family. “The only reason I was able to finish college and graduate with honors was my desire to make my mom proud and make sure my family’s deaths weren’t in vain.”

Now she’s found her calling by delivering a much-needed service to people who aren’t able to make it to the salon.

The Juice mobile app is scheduled to be released in early 2019. The web version launched recently and soon customers will be able to order online.

Learn more at meetjuicee.com & instagram.com/meetjuicee.