ATLANTA — Centennial Yards has landed another major tenant: Virgin Hotels will build a new 261-room hotel in the heart of downtown Atlanta, right near State Farm Arena and Mercedes-Benz Stadium. The property is expected to open in 2027.
The announcement marks the latest addition to the ambitious mixed-use development transforming the area around the stadiums.
Virgin Hotels to Open First Georgia Location at Centennial Yards in Downtown Atlanta
“Virgin Hotels brings a bold blend of energy, personality, and world-class hospitality, and we’re proud to welcome their first Georgia location to Centennial Yards,” said Brian McGowan, President of Centennial Yards Company.
Virgin Hotels Atlanta will feature a stylish mix of accommodations, including 21 Grand King Chambers and 21 One-Bedroom Suites, with the upper floors offering the property’s most premium rooms.
The design emphasizes multi-functional spaces for rest, work, and play.
Amenities will include a ground-floor lobby bar, a full restaurant, a pool bar with a deck featuring private cabanas, and a rooftop lounge and bar — all designed to create a vibrant social hub for both guests and locals.
“With Virgin Hotels Atlanta, we want to bring our signature mix of heartfelt service, bold design, and playful spirit to a property that feels rooted in Atlanta and perfectly matched to the energy of Centennial Yards,” said Joe Margison, CEO of Virgin Hotels.
This project joins other recent tenants at Centennial Yards, including popular Atlanta dining spots, as the development continues to reshape downtown.
Downtown Atlanta’s development landscape has undergone significant transformation in recent years, driven by large-scale mixed-use projects, infrastructure upgrades, and a focus on revitalizing the city’s historic core. These changes reflect a broader effort to make Downtown more vibrant, walkable, and economically robust, particularly in preparation for events like the 2026 FIFA World Cup.
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