Atlanta rapper Lil Nas X has been tapped to star in a film from Coach for the launch of their Courage to Be Real branch.
In creating the film, Coach is aiming to encourage courageous self-expression. In enlisting Lil Nas X, the brand’s Courage to Be Real film drills down on its message about embracing all aspects of who you are with confidence—and inspiring others to express themselves authentically, too.
“My vision for Coach has always been to create a fashion world where people feel free to express themselves as they are,” said Coach Creative Director Stuart Vevers. “To bring this vision to life, I was thrilled to bring Lil Nas X and Petra Collins together with Coach for the first time—two artists who have changed the world around them by being themselves. The film we created together is a new form of storytelling that not only feels unexpected and different for us, it helps to create a community around the values we share with the next generation.”
Lil Nas X, Coach’s newest global ambassador, said that the campaign spoke to him because of its fearlessness.
“My whole career has been about breaking down doors, and this campaign represents everything I’ve overcome so far,” said Lil Nas X. “It’s about walking into new chapters of life, new experiences and new versions of myself, and it’s rooted in authenticity and self-expression—two things I really care about. It was really fun collaborating with Stuart and Petra to bring this to life.”
Here are the credits from the film.
Film And Photography Credits
Courage to Be Real Credits
Director & Photographer: Petra Collins
Set Designer: Nicolas Des Jardins
Creative & Fashion Director to Lil Nas X: Hodo Musa
Stylist: Stella Greenspan
Movement Director: Anna Collins
Hair: Coree Moreno
Makeup: Grace Pae
Nails: Temeka Jackson
Music: STAR WALKIN‘ (League of Legends Worlds Anthem) by Lil Nas X
Creative Agency: Marcel Worldwide
Creative Strategy: Mandai Loop
Final Word
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