Grants Available As Part Of Black Maternal Health Initiative, ‘Love Delivered’

Photo credit: Carol's Daughter

Atlanta families who are pregnant or recently postpartum will be selected to receive doula services through a grant program sponsored by cosmetics line Carol’s Daughter and the Mama Glow Foundation, a nonprofit that advocates for reproductive justice.

The recipients in Georgia’s largest city join those in four other U.S. jurisdictions: NYC, MiamiLos Angeles, and Washington, D.C.

Carol’s Daughter Launches Birthing While Black Campaign

The initiative is in honor of Black Maternal Health Week (April 11-17, 2023) and coincides with Carol’s Daughter’s Birthing While Black campaign, which showcases the real-life stories of Black people navigating the crisis.

To kick off the campaign, Black birthing people everywhere are encouraged to share their birthing stories on social to raise awareness around Black Maternal Health, by using the hashtag: #BirthingWhileBlack and tagging @carolsdaughter. Each post will spark a donation to the Mama Glow Foundation that will help fund doula support for families in need.

Advocates such as Married to Medicine’s Dr. Jackie and Audra Curry and singer Lion Babe have joined in on the cause to shed light on this important initiative by sharing anecdotes from their own experience and encouraging their followers to do the same. Additional activities under Birthing While Black will be rolling out throughout the year.

“While the recent statistics [on maternal mortality] are alarming and sobering, they only serve to further fuel our drive and commitment to this cause,” said Carol’s Daughter founder Lisa Price. “The work of birthing people should only be the work of giving birth and that experience being as beautiful as it can be. Our work is to advocate for them to have what they deserve.”

The health disparities are related to several factors, including access to quality healthcare, underlying chronic diseases, systemic racism, and implicit bias. This is why Love Delivered remains committed to expanding its efforts to empower, support and equip Black birthing people and the greater community to advocate for their health and wellness, and give allies the resources to be well-informed in supporting positive birthing experiences.

Since its inception, Love Delivered has engaged with over 190,000 people through events, doula grants, education, and webinars. Additional events and #BirthingWhileBlack activities will take place throughout the year to ensure that Black birthing people and their community have the resources they need to thrive.

Love Delivered programming includes:

  • Access to online resources and maternity experts for expectant and new families
  • Community building events and forums for expectant and new families and their allies for sharing joyful, inspiring, birthing experiences
  • Love Delivered self-care deliveries, including a partnership with the NewYork-Presbyterian Dalio Center for Health Justice that began in 2022. After an initial donation of Carol’s Daughter hair products in Obstetrics and Pediatrics at the NewYork-Presbyterian Brooklyn Methodist campus, the health system is planning to distribute an additional 25,000-45,000 kits across the enterprise beginning this Fall.

To learn more, visit carolsdaughter.com/lovedelivered for more information on how to become an advocate.

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Tee Johnson: Tee Johnson is the co-founder of AtlantaFi.com and as an unofficial ambassador of the city, she's a lover of all things Atlanta. She writes about Travel News, Events, Business, Hair Care (Wigs!) and Money.