Peachtree City, GA — Biscuit Belly, the popular Southern-inspired breakfast and brunch concept, officially opened its first location in Peachtree City this week with a two-day grand opening celebration at The Avenue Peachtree City.
The restaurant welcomed guests with special events running Thursday, April 23, through Friday, April 24.
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The festivities kicked off with a ribbon-cutting ceremony on Thursday morning in partnership with the local chamber of commerce.
On Friday, visitors enjoyed complimentary drip coffee with any purchase, special giveaways, and a major drawing: the first 50 customers had the chance to win “Free Biscuit Belly for a Year.”
“We’re excited to celebrate our grand opening with the local community and look forward to becoming a go-to breakfast and brunch spot for guests in the area,” said Chad Coulter, CEO and founder of Biscuit Belly. “The Avenue Peachtree City was a natural fit for our continued growth in Georgia, and we value the collaboration bringing this location to life.”
The new 3,364-square-foot restaurant brings Biscuit Belly’s signature “craft casual” brunch experience to the community. The menu highlights creative takes on Southern classics, including biscuits and gravy, inventive biscuit sandwiches, coffee, and breakfast cocktails. Guests can also look forward to the restaurant’s fan-favorite perks:
- Free “bonuts” upon joining the Biscuit Belly loyalty program
- Tasty Tuesdays, where the Basic Biscuit is just $6
- Rotating seasonal menu items and promotions, including an annual peach-topped offering that celebrates Georgia’s signature fruit
Design touches such as a dedicated biscuit-making window and a shimmer wall help create a warm, inviting atmosphere perfect for casual meals and gatherings.
Johnathan Andrews, Vice President and Senior General Manager at The Avenue Peachtree City, expressed enthusiasm about the new addition.
“As we welcome Biscuit Belly to the center, this grand opening is a great opportunity to bring the Peachtree City community together and celebrate the latest addition to the center,” he said. “Our partnership reflects our continued focus on introducing concepts that enhance the community’s overall experience, creating more reasons for guests to visit and connect with our space.”
This marks Biscuit Belly’s second location in Georgia and adds to The Avenue Peachtree City’s growing lineup of dining destinations, which already includes Beignets and Brews and Heirloom Donuts.
With its blend of Southern comfort food, community-focused events, and thoughtfully designed space, Biscuit Belly is poised to become a new favorite breakfast and brunch destination for Peachtree City residents and visitors alike.
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