Dying your hair can be intimidating for the first-timer, but you can do it. With a little patience and effort, you can be a do-it-yourself colorist in your own home.

This article is going to cover the best hair dyes as well as what are the top hair dye brands as well as what to know about side effects.

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Let’s talk a little about the best hair dyes. What you want to do is choose a color that is close to your natural hair color.

Best Hair Dye Brands

First off, let’s take a look at some of the best hair dye brands based on customer reviews. These are in no particular order, but rather based on Amazon reviews:

  • Clairol
  • Garnier
  • Revlon
  • Madison
  • Vidal Sassoon
  • L’Oreal

Of course, a brand is only as good as your experience with it. With that being said, let’s cover some of the best hair dyes on the market for DIY colorists.

Best Hair Dye

The truth is that the best hair dye for you is one that doesn’t break you out. Try it out on a small portion of your hair a day or two before you use it to see if you’re allergic.

After you strap up with your gloves (yes, gloves) and protect your shoulders and floor from dye, you’ll want to get the following supplies ready:

  • Small bowl
  • Brush
  • Comb
  • Sink

After you’ve prepared your supplies, it’s time to dye your hair. Here are the best products, according to real-life reviewers who’ve used them:

SoftSheen-Carson Dark and Lovely Go Intense Ultra Vibrant Color on Dark Hair, Golden Blonde 10 – $5.74

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Here’s what one Amazon reviewer says about this product: “I’m really loving the colour.”

Just 5 Women’s 5 Minute Permanent Hair Color, Jet Black – $7.69

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Here’s what one Amazon reviewer says about Just 5 hair dye: “Color does hold for 6 weeks. No stains or discoloration on the skin. I have been using this product for the past 3 years.”

Best Box Hair

When it comes to box hair dyes, here are the best ones, according to real-life reviewers:

Clairol Nice’n Easy Original Permanent Hair Color, 6 Light Brown, 3 Count – $23.97


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Here’s what one Amazon reviewer says about Clairol Nice’N Easy hair dye: “I’ve been using this product for years and have been extremely happy. They have now changed the product. The color came out several shades darker than it usually does (my husband commented on it, and he never notices anything!).”

Clairol Professional Texture and Tones Permanent Hair Color – $11.54

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Here’s what one Amazon reviewer says about Clairol Professional Texture & Tones hair dye: “It depends on how vibrant you want the color. Also, the density of your hair will play a big role. I’d get more then one and return any that I haven’t used.”

Schwarzkopf Keratin Color, Color & Moisture Permanent Hair Color Cream, 9.00 Honey Blonde- $9.97


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Here’s what one Amazon reviewer says about Schwarzkopf hair dye: “I like it. I am gonna buy again. I find it suit to my hair. I usually have grey hair that is why i always need color stuff and I found this.easy to mixed and the smell is not bad.a bit of menthol feel unlike others coloring stuff feels like burning the scalp.So its very good.”

Garnier Nutrisse Nourishing Hair Color Creme, 63 Light Golden Brown (Brown Sugar) – $6.97

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Here’s what one Amazon reviewer says about Garnier Nutrisse hair dye: “Fades fairly quickly, but beautifully. Hair was bleached beforehand. Will probably purchase again. Doesn’t transer too much after 2-3 washes. Was prettty purple when initially dyed, faded to pink, then rose gold, then to a light gold with a rose tone.”

What Is The Best Hair Dye Without Side Effects?

Many hair dye products cause unwanted side effects from rashes to hair loss. One of the main reasons for this is that ammonia is a main ingredient in many hair dyes.

For that reason, what you want in a hair dye is one without ammonia or peroxide. Look for brands that are certified organic and are 100% natural for your hair.

That way, you won’t have to worry about any side effects.

Best Purple Hair

If you want to try grape shades in your head, here is the best purple hair dye:

Keracolor Clenditioner Color Depositing Conditioner Colorwash, Purple, 12 fl oz – $22

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Here’s what one Amazon reviewer says about Keracolor purple hair dye: “Love how healthy this made my hair feel and the color is gorgeous!”

Joico Intensity Semi-Permanent Hair Color, Amethyst Purple, 4 Ounce – $14.99

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Here’s what one Amazon reviewer says about Joico purple hair dye: “Yes. First time I dyed it we left it in for over 3 hours. It took very well. Now we do 1 1/2-2 hours to redye and it still works nice. My hair is pretty healthy.”

Shan-S Color Hair Wax Cream Temporary Hair Dye Pomade – $2.90

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Best Drug Store Hair

If you want to know what your local drug store has to offer when it comes to hair dye, here are the typical brands:

ONC NATURALCOLORS (5G Light Golden Brown) 4 fl. oz. (120 mL) – $24.95


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Here’s what one reviewer says about ONC Natural Colors hair dye: “Yes this is PPD free and it is natural as it gets. The reason its much healthier than any other color in the market is because its pH value is around 8.5.”

L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 4A Dark Ash Brown, 1 kit Hair Dye – $8.08

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Here’s what one reviewer says about L’Oreal Paris hair dye: “This is the best hair color for me. It’s brown but not too dark, so my grays look like I got caramel highlights. I bought this in store once, but have not been able to find it since, so I’m glad Amazon had it. My hair is shiny and healthy. The only thing is I would recommend everyone to purchase a box of gloves to use instead of the ones that come with this kit, as they are very cheap and not stretchy so they may not fit. I actually asked my doctor and she gave me a few pairs at no charge.”

L’Oreal Paris Hair Color Root Cover Up Hair Dye Red 2 Ounce (Pack of 2) (Packaging May Vary) – $16

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Here’s what one reviewer says about L’Oreal Paris Hair Color Root Cover Up Hair Dye: ”

Final Thoughts

If you’re going to color your hair, please read reviews about the product so you know what you’re getting. The last thing you need is a bald (purple) head with a rash!

The Atlanta hair industry is one of the largest in the Southeast, with more than 8 million people getting groomed each month.

But you can do it yourself. All you need are some quality shears and some high-performance clippers to get the job done.  Check out our Beauty Page for other ways to get shaped up.

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