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In the 1980s, there was a popular hamburger commercial that appropriately asked “Where’s the beef?” In 2018, it’s in McDonald’s Quarter Pounder sandwich.
The hamburger giant announced this week that it is serving fresh beef, across the majority of its restaurants.
The cooked-to-order beef comes amid customers’ heightened expectations of food quality from U.S. restaurants and fast-food joints.
McDonald’s says that all of its burgers use 100 percent pure beef with no gunk like fillers, additives or preservatives.
“Over the past two years, we’ve made a series of bold, tangible changes for our customers,” said McDonald’s President and Chief Executive Officer Steve Easterbrook. “Serving All-Day Breakfast, moving to cage-free eggs and testing delivery are all proof of our commitment to build a better McDonald’s. And we are committed to transforming more aspects of our business, including offering a more modern and enjoyable dining experience, adding new levels of convenience and technology, and making more positive changes to the food we serve.”
The fresh beef initiative is just one of many changes McDonald’s has led in the last few years. In 2015, the company announced its All-Day Breakfast menu, with an aim to serve only cage-free eggs by 2025, and an effort to serve only chicken not treated with antibiotics.
Find your nearest McDonald’s restaurant here.