ALPHARETTA, Ga. — The Watches of Switzerland Group has announced the opening of a new multi-brand showroom at Avalon, marking the retailer’s first such location in Georgia and a significant expansion of its U.S. footprint.
The Watches of Switzerland Avalon showroom, located at 5120 Avalon Blvd., is anchored by a dedicated Rolex entrance and features an extensive selection of luxury timepieces from leading brands including Omega, Breitling, Tudor and TAG Heuer.
Watches of Switzerland Opens First Multi-Brand Showroom in Georgia
In addition to sales, the showroom provides watch servicing and repairs. Clients can also book private appointments in two VIP areas, one of which is a dedicated private salon.
Avalon already hosts Mayors, another retailer under The Watches of Switzerland Group. The Mayors Avalon location is currently closed for renovations and is scheduled to reopen in winter 2026 as a jewelry-only showroom.
The new Watches of Switzerland showroom will operate Monday through Saturday from 10 a.m. to 9 p.m. EST and Sunday from 12 p.m. to 6 p.m. EST, offering what the group describes as an unmatched level of service and hospitality.
