What’s better than a hoagie? A “voagie!” At least that’s the idea behind Atlanta restaurateur Pinky Cole-Hays.
On social media, Cole-Hays recently announced the opening of her sandwich shop, Voagies.
I know what you’re thinking: What in the world is a voagie?
It looks like a voagie is a vegan hoagie? We’re not entirely clear yet. Although Cole-Hays said that the sandwiches will have multiple types of meat and bread baked fresh daily?
In her social media post, Cole-Hays said that the eatery, which she described as “Slutty Vegan 2.0,” was created “Because I got tired of going to Subway and Jersey Mike’s and just getting veggies on bread.”
Why a Hoagie Business?
At first glance, you may say, Out of all the food businesses out there, why hoagies? But Cole-Hays is a savvy entrepreneur. Opening a hoagie shop can make sense depending on your market, resources, and strategy. Here’s a concise breakdown of why it could be a solid choice:
1. Demand and Appeal: Hoagies (or subs, grinders, etc.) are popular, versatile, and appeal to a wide audience—lunch crowds, students, workers, and families. They’re customizable, which suits diverse tastes and dietary needs (e.g., vegetarian, vegan, or gluten-free options).
2. Low Barrier to Entry: Compared to other food businesses, a hoagie shop requires relatively low startup costs. You need basic equipment (slicers, refrigeration, prep tables), a simple menu, and a small space. This makes it more manageable than a full-service restaurant.
3. Operational Simplicity: Hoagies are quick to prepare, allowing for high customer turnover, especially during peak hours. A focused menu reduces inventory complexity and waste, streamlining operations.
4. Market Fit: If you’re in an area with foot traffic (near offices, schools, or urban centers), a hoagie shop can thrive. Research local competitors—few direct competitors or a lack of quality sandwich options could signal opportunity. For example, in 2023, the U.S. fast-casual sandwich market was valued at ~$20 billion, with steady growth projected due to demand for quick, affordable meals.
Where Is Voagies Located?
Voagies is located at 1542 Ralph David Abernathy BLVD, Atlanta GA 30310. Here’s a map to help you find it.
Final Word
If you want to check out some other food spots in the area, here are the best restaurants in Buckhead. Or you might like to read our Buckhead Steak Guide to find all the best eateries offering mouth-watering prime cuts.
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