Atlanta bar and restaurant fans, get ready—hospitality guru and Bar Rescue star Jon Taffer is bringing his popular Taffer’s Tavern concept to the heart of Midtown.
If you love to eat at Midtown restaurants, you’ll love Taffer’s Tavern.
The new spot at 1382 Peachtree St. NE (sometimes listed as 1382 W Peachtree St NE), Atlanta, GA 30309, is scheduled to open its doors on February 10, 2026.
Taffer’s Tavern Opening a Midtown Atlanta Location
This marks the third location in the metro area for multi-unit franchisee Hemant Suri and his partners, following the original groundbreaking opening in Alpharetta (which celebrates its fifth anniversary on February 11) and a location inside Mercedes-Benz Stadium.
Taffer’s Tavern, which debuted in Atlanta back in 2020, aims to deliver more than just drinks and bites—it’s designed as a welcoming neighborhood gathering place with soul. The Midtown version features an evolved menu highlighting elevated tavern classics, bold takes on favorites, and craft cocktails (including those featuring Taffer’s own Browned Butter Bourbon).
Expect crowd-pleasers like the Bourbon Burger topped with signature bourbon sauce, glazed onions, whiskey bacon, and aged cheddar; Hangover Wings in flavors such as Michelada or Fireball Whiskey; the Whiskey Business Burger with whiskey ketchup, fried egg, and more; and indulgent desserts like the Salted Caramel Triple Chocolate Brownie with honey bourbon ice cream.
The space promises a next-generation design that blends modern energy with warmth and consistency, perfectly suited to Midtown’s lively mix of professionals, locals, arts lovers, and nightlife seekers. It’s a walkable, hospitality-first spot accepting both walk-ins and reservations.
Hemant Suri, who first brought the concept to Georgia, shared his excitement: “Being the first franchisee to make Jon’s idea for Taffer’s Tavern a reality has been an incredible journey. From Alpharetta to Mercedes-Benz Stadium and now Midtown Atlanta, I’ve witnessed these taverns become community centers where people come together to connect, celebrate and make memories. Each new location raises the bar, and I’m proud to continue growing alongside Jon and the team as we bring the soul of Taffer’s Tavern to the heart of the city.”
Jon Taffer added: “With Midtown Atlanta, we’re bringing the soul of Taffer’s Tavern to reach more guests in a city that values warm hospitality. This brand was built on decades of experience in the people business, where systems support service and food and cocktails bring people together. Hemant and his team have been incredible partners from the very beginning, and this location reflects everything we believe a tavern should be.”
The franchise, now scaling with support from Craveworthy Brands (partnered in 2025), emphasizes streamlined operations for reliable quality. For more details, menus, reservations, or franchise info, check out tafferstavern.com.
Mark your calendars for the grand opening on February 10—Jon Taffer himself is expected to be there shaking things up starting at 11 AM. Midtown’s bar scene just got a major upgrade!
Final Word
Midtown is full of some of the best eats in the city. You’ll definitely need to check out where to eat on the Beltline. What separates them from many of the other spots is that they’re on the urban playground called the Beltline.
The ATL has other cool eateries as well. If you’re gluten-free, there’s plenty of options. Same goes for keto-friendly restaurants or Asian fare in Atlanta.
