As one of the host cities for the FIFA World Cup 2026™, Atlanta is set to become a global soccer destination this summer, with Mercedes-Benz Stadium hosting multiple high-stakes matches.
And no one is more ready to celebrate than Stella Artois, the #3 premium tap handle in the U.S., which is stepping up as a Proud Sponsor of the tournament.
Check Out This Stella Artois FIFA World Cup Atlanta Deal
While the world’s eyes will be on the pitch, Stella Artois is focusing on where the real roar of the tournament will be felt: inside Atlanta’s bars, pubs, and gathering spots where fans come together to watch, cheer, and savor every moment.
“Moments of great passion deserve to be savored,” said Chris Jones, VP of Marketing for Premium Brands at Anheuser-Busch. “The true roar of the game lives in the electric energy of fans celebrating in their local bars. That ritual of watching together with friends is a beloved tradition, and we’re inviting Atlanta fans to elevate their celebrations with a taste that’s truly worth it.”
Atlanta’s Bars Become the Ultimate Viewing Arenas
Throughout the World Cup, fans in Atlanta will find specially curated Stella Artois viewing experiences at bars across the city.
From Mercedes-Benz Stadium-adjacent spots in downtown to beloved neighborhoods like Virginia-Highland, Midtown, and the Westside, participating venues will transform into immersive soccer hubs complete with:
- Stella Artois- and FIFA World Cup 2026™-branded merchandise
- Limited-edition packaging and glassware
- Elevated game-day rituals designed to make every goal, save, and celebration feel unforgettable
The brand is also teaming up with global ambassador David Beckham for the #AllRoundsOnBeckham sweepstakes.
Beckham-Led Campaign Celebrates Shared Glory
The campaign launches with a new “Celebration” TV commercial starring David Beckham, debuting April 15. The spot beautifully draws parallels between the ritual of lifting a Stella chalice and the pure joy of celebrating a goal with friends—moments that will be happening in Atlanta bars all summer long.
“For every goal scored on the pitch, millions of fans celebrate around the world,” Beckham said. “That shared energy is what makes the World Cup unforgettable—and the most meaningful celebrations are the ones people experience together.”
Atlanta’s Soccer Legacy Meets Stella’s Tradition
This sponsorship builds on Anheuser-Busch’s deep commitment to soccer in the U.S., including support for the U.S. Men’s and Women’s National Teams and the Mexico Men’s and Women’s National Teams. For Atlanta specifically, it aligns perfectly with the city’s thriving soccer culture, anchored by Atlanta United FC and now elevated by World Cup hosting duties.
Whether you’re a lifelong supporter or just soaking in the atmosphere for the first time, Stella Artois is inviting Atlanta fans to honor the game the way it deserves: together, in your favorite local bar, with a perfectly poured Stella in hand.
This summer, the world comes to Atlanta. Make sure your celebrations live up to the moment.
