Bagel lovers in the ATL, get ready: One of the country’s hottest bagel concepts is finally making its Georgia debut right here on the Eastside Trail.
PopUp Bagels, the fast-growing chain famous for its “Not Famous, but Known®” mantra, will open its first Peach State location on Friday, February 6, 2026, at 661 Auburn Avenue, NE, in the vibrant SPX Alley development along the Atlanta Beltline.
PopUp Bagels Opening in Atlanta
Operated by local franchisee Janvi Patel of Power Brands Hospitality Group, this marks the brand’s bold entry into the Southeast—and the first of several planned Georgia outposts.
Since launching as a pandemic-era pop-up in Connecticut in 2020, PopUp Bagels has exploded into a national phenomenon.
What started with backyard pickups and pre-orders has grown into brick-and-mortar locations across New York City, Maine, California, North Carolina, Florida, and beyond.
The brand has earned rave reviews for its smaller, fluffier, always-hot bagels and a rotating lineup of creative schmears that change weekly.
The signature experience? Grip, Rip and Dip®—customers tear off pieces of the fresh-baked bagel and dunk them into generous portions of flavored cream cheese.
Think classics like scallion and plain alongside bold, limited-time offerings that keep lines moving and social media buzzing.
“We’re thrilled to bring PopUp Bagels to Atlanta, a city with such a dynamic food culture,” said Adam Goldberg, founder of PopUp Bagels. “Our goal is to share the pure joy of a freshly baked bagel, and we can’t wait to connect with the Atlanta community.” The Beltline location is expected to align with the brand’s strategy of partnering with experienced operators to maintain consistency and quality, as highlighted by CEO Tory Bartlett.
The Auburn Avenue spot sits in a high-traffic stretch of the Eastside Trail, just steps from popular spots and perfectly positioned for Beltline crowds craving a quick, craveable breakfast or midday snack.
While the exact hours and initial menu details are still being finalized, expect the same core focus on quality, freshness, and fun that has turned PopUp into a viral favorite.
This opening is just the beginning for Georgia. PopUp Bagels has plans for additional locations across the metro area, including a future site in Buckhead, signaling a major push into the Southeast market.
Mark your calendars for February 6 and prepare for what’s sure to be a hotly anticipated debut. Whether you’re a lifelong bagel purist or just looking for the next big thing on the Beltline, PopUp Bagels is about to give Atlanta something fresh to talk about.
Stay tuned to local food news and the PopUp Bagels website and social channels (@popupbagels) for opening-day updates, pre-order info, and the first weekly schmear rotation.
Welcome to the neighborhood, PopUp Bagels—Atlanta’s been waiting for you. 🥯