New York’s PopUp Bagels to Bring ‘Grip, Rip, and Dip’ Experience to Atlanta

Atlanta’s food scene is about to get a fresh, doughy addition as New York’s acclaimed PopUp Bagels prepares to open its first location in the city along the vibrant Atlanta Beltline.

Known for its “Not Famous but Known” mantra and its unique approach to serving hot, unsliced, kettle-boiled bagels, PopUp Bagels is set to bring its celebrated New York-style bagel experience to the heart of Atlanta.

PopUp Bagels Coming To Atlanta’s Beltline

Founded by Adam Goldberg during the pandemic, PopUp Bagels began as a backyard passion project in Westport, Connecticut, and quickly gained a cult following, earning accolades such as the #1 Bagel in NYC on Yelp.

The brand’s commitment to simplicity—focusing solely on high-quality bagels and artisan schmears without sandwiches or toasters—has resonated with bagel enthusiasts nationwide.

Now, with a franchise plan spanning 300 new locations across 10 states, including Georgia, Atlanta is poised to join the PopUp Bagels revolution.

PopUp Bagels operates on a preorder model to ensure freshness, with customers selecting a pickup time for their dozen assorted bagels, which come paired with two rotating artisan schmears. Current seasonal offerings include Caramel Apple Cream Cheese and Maple Butter, available through September 24, 2025.

The menu also features add-ons like smoked fish and roe, emphasizing the brand’s focus on quality and tradition. Customers are encouraged to “Grip, Rip, and Dip” their unsliced bagels, tearing them apart to enjoy the chewy interior and crisp exterior with schmear.

“We’re thrilled to bring PopUp Bagels to Atlanta, a city with such a dynamic food culture,” said Adam Goldberg, founder of PopUp Bagels. “Our goal is to share the pure joy of a freshly baked bagel, and we can’t wait to connect with the Atlanta community.” The Beltline location is expected to align with the brand’s strategy of partnering with experienced operators to maintain consistency and quality, as highlighted by CEO Tory Bartlett.

While an exact opening date has not been confirmed, the buzz on social media and the brand’s rapid expansion suggest that Atlantans won’t have to wait long.

The new location will join other recent bagel shop openings in the metro area, including Spread Bagelry in Buckhead Village and Bronx Bagel Buggy in Chamblee, signaling a growing appetite for authentic, high-quality bagels in Atlanta.

As PopUp Bagels prepares to open its doors, Atlanta residents can anticipate a fresh take on a classic New York staple, served hot and ready to rip. Stay tuned for updates on the grand opening by following PopUp Bagels on social media or visiting their website at www.popupbagels.com.

Final Word

If you want to check out some other food spots in the area, here are the best restaurants in Buckhead. Or you might like to read our Buckhead Steak Guide to find all the best eateries offering mouth-watering prime cuts.