Atlanta-Based Startup Launches First-Ever Motion Capture NFT

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If you’re familiar with NFTs, you know that they are among the hottest commodities in the world right now. An NFT (non-fungible token) is basically a piece of content stored on a digital ledger. 

One Atlanta tech startup has taken the technology one step further with the launch of a first-of-its-kind motion capture NFT.

Atlanta Tech Company Introduces Motion Capture NFT

Play The Crowd, an Atlanta-based immersive tech startup, has introduced a motion capture NFT of legendary New York Yankee Mariano Rivera.

The NFTs are part of the “42 Collection,” series, which will highlight Major League Baseball stars. The first release will debut for auction on September 6, 2021. The auction will be open for bids until October 1.

The NFT unlocks access to Mariano’s Virtual 3D World and his very own Sandman Stadium. 

Where Can You Buy A Motion Capture NFT?

Fans and collectors can buy these NFTs at MarianoRiveraNFT.com. You can also see the release schedule for the other NFTs in the series

“I am very happy with the amazing approach the Play The Crowd team has taken with my NFT,” Mariano said in a written statement. “The game of baseball has done so much for my life, and I am excited by how I can connect the fans to my gift through this technology. It is an honor to take my first steps into the NFT world and augmented reality with Play The Crowd.”

A portion of the proceeds will go to benefit the Mariano Rivera Foundation. All Play The Crowd NFTs can be displayed in augmented reality via their state-of-the-art platform.

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CJ Johnson: CJ Johnson is the Marketing and Content Editor at AtlantaFi, the independent Atlanta-focused publication that covers local news, restaurants, events, neighborhoods, and lifestyle. A longtime Atlantan with a genuine passion for the city’s restaurant scene, he brings first-hand knowledge from years of exploring dining spots across the metro area—from neighborhood favorites on the south side to newer openings in Midtown and beyond.He is the author of a book about Atlanta’s food scene, drawing on that local expertise to spotlight the city’s culinary diversity. Johnson has also developed a deep appreciation for Atlanta’s music and sports communities, which informs his broader coverage of food, restaurants, travel, sports, and Atlanta culture. His writing emphasizes practical, authentic recommendations that help both locals and visitors experience the best of the city.Advertising and partnership inquiries: cj@atlantafi.com Check out his book: https://amzn.to/3RPmbZM

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