Doritos is going hip-hop this summer, teaming up with Atlanta rapper Lil Baby and BET for a campaign that caters to aspiring artists and producers.
The “Doritos Spark The Beat” competition allows beatmakers and vocalists to submit their tracks online. From there, an expert panel of judges, including Lil Baby himself, will judge the music.
Atlanta’s Lil Baby to judge in ‘Doritos Spark The Beat’ competition
The panel will select one beat maker and one vocalist to collaborate in-studio with Lil Baby to record the final track.
The “Doritos Spark The Beat runs through September 8 and is available nationwide.
Fans can visit SparkTheBeat.com to download a unique sample track created by Quality Control Music artist Lil Baby, the artist who made the platinum debut album, “Harder Than Ever.”
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