FreeMarket Art Gallery Opens In Downtown Atlanta

Photo credit: Atlantafi.com

The evening of Friday, Nov. 8 was a historic night in downtown Atlanta. That’s the night the FreeMarket Art Gallery opened and was christened by artists and observers.

FreeMarket Art Gallery’s inaugural exhibition titled “In This Moment” made its debut. The art show, which focuses on exploring the possibilities of life, features works from artists such as Bernadine Mortimer, Phil Harris, Cam Schott, Angie Jerez and Elliot Liss.

FreeMarket Arts Gallery Makes Heroic Debut In Downtown Atlanta

The contemporary art gallery is located on Pryor Road right in the middle of Underground Atlanta, which makes it part of the area’s re-emergence.

As the crowed swelled, AtlantaFi.com got to talk to Parsa Behnamiri and Matt Daniels, the proprietors of the art gallery. 

Matt says downtown Atlanta was a deliberate choice for FreeMarket because of its cultural significance.

“South downtown Atlanta is historic,” he said. “There’s a lot of culture down here and it’s in a place that needs to be re-activated and working with WRS (the developer) has been a great opportunity for us to be a part of that movement and the re-establishment of south downtown and Underground.”

FreeMarket will be a warm and inclusive space for artists to gather and show off their creations, Parsa said.

“Our vision for FreeMarket is that it’s a space that welcomes people of all stripes in an environment where people can love and appreciate art,” Parsa added.

“We’ve been very fortunate in working with WRS (the developer) and Undeground Atlanta in finding this wonderful space right here on Pryor Road,” Parsa said.

Photo credit: Atlantafi.com

FreeMarket also has plans to eventually become a regional and national space for contemporary art events and exhibition hub for creators.

“I can tell you that the future looks like a lot more than just exhibition openings,” Parsa says. “We’re going to be trying to create an art scene and an art culture for all Atlantans.”

Where Is FreeMarket Art Gallery Located?

The FreeMarket art space is located at 86 Pryor St. SW Atlanta, Ga. 30303. Here is a map to help you find it.

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Tee Johnson: Tee Johnson is the Founder and Editor-in-Chief of AtlantaFi.com, Atlanta’s independent hyper-local publication focused on news, restaurants, events, jobs, neighborhoods, and lifestyle. A 15+ year Atlanta resident and longtime journalist and content creator, she covers Travel News, Events, Business, Hair Care, and Money with a practical, Atlanta-first lens. Before launching the site, Johnson worked as a substitute teacher in Atlanta Public Schools and later in corporate roles at Home Depot’s Vinings offices. A marketer by training with a degree in business management, she grew frustrated with the fragmented, hard-to-find information about what was actually happening in the city. That gap led her to create AtlantaFi as a curated, one-stop resource for the pulse of Atlanta—#ATLHAPS—without the national noise. Editorial decisions remain independent; the publication does not accept products, meals, or services in exchange for coverage. As Editor-in-Chief, she oversees original local reporting and curated practical guides that help residents, visitors, and businesses discover and engage with the city. Readers turn to her work for timely event roundups, dining and neighborhood insights, business and travel updates, and straightforward money and lifestyle coverage grounded in firsthand observation of Atlanta. A devoted lover of all things Atlanta, Tee enjoys pickleball, a good margarita or bourbon, and walking the Atlanta Beltline. She can be reached for editorial inquiries at tjohnson@atlantafi.com (serious inquiries only).

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