ATLANTA — The College Football Hall of Fame is kicking off the football season with its annual Football Fest & Free Day on Saturday, Aug. 22.

Fans are invited to enjoy free admission to the Hall, along with a full day of appearances, activities and entertainment featuring some of Atlanta’s biggest sports organizations.

Football Fest & Free Day

The event runs from 10 a.m. to 5 p.m. at the Chick-fil-A College Football Hall of Fame, located at 250 Marietta St. N.W. in downtown Atlanta.

Presented by the Peach Bowl, the celebration offers free entry to the Hall thanks to the sponsor. Activities will take place both inside the Hall and outside along Marietta Street. No ticket is required for the outdoor portion.

What to expect:

  • The College GameDay Bus and appearances from local Atlanta sports teams
  • The Hall’s interactive exhibits and live entertainment
  • Football-themed games and activities inside the Hall and along Marietta Street
  • The Locker Exhibit recognizing the incoming 2026 College Football Hall of Fame Class

The event serves as an energetic kickoff to the college football season in the city often called the Capital of College Football. Visitors can explore newly unveiled interactive exhibits, enjoy family-friendly fun, and take in the festive atmosphere created by local sports organizations.

Parking is available at the nearby Green Deck Parking Garage (corner of Baker and Marietta streets), though entry may be from the rear due to road closures on Marietta Street. Officials recommend considering MARTA or rideshare services to ease congestion. The Hall closes at 5 p.m., with the box office closing at 4:30 p.m.0

For more details, visit the College Football Hall of Fame website.

Final Word

Downtown Atlanta’s development landscape has undergone significant transformation in recent years, driven by large-scale mixed-use projects, infrastructure upgrades, and a focus on revitalizing the city’s historic core. These changes reflect a broader effort to make Downtown more vibrant, walkable, and economically robust, particularly in preparation for events like the 2026 FIFA World Cup.

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