Former Atlanta Hawks legend and NBA hall of famer Dominique Wilkins has signed on as an investor and partner with Roots, the only real estate fund that creates wealth for both investors and renters.
What Is the Roots Real Estate Fund?
Roots is bridging the city’s wealth gap by giving its Atlanta-based renters the opportunity to get invested in the fund for paying their rent on time and taking care of the property. They also have given Atlantans free rent.
By aligning the interests of everyone involved, Roots is providing significant returns to both its residents and investors alike. Since launching in 2021, Roots has raised over $33 million in investment capital from over 6,000 investors nationally.
“Roots is providing the opportunity for anyone to invest in real estate,” said Wilkins. “I love Atlanta, and as long as the wealth gap keeps widening, generations of people are getting left behind. We can change that at Roots, and I feel like this might be the best team I’ve ever played on.”
Wilkins will share his likeness in videos and at curated gatherings to introduce his spheres of influence to Roots and its one-of-a-kind “Live in it Like You Own it®” proprietary program.
Roots has changed the rental landscape by incenting its residents to take care of their properties and pay rent on time in exchange for earning rental rebates. Residents are invited to invest their initial deposit and quarterly rebates in the Roots REIT thereby investing in the properties they live in.
By following the program, renters are growing their wealth by an average of $3,600 in just two years and up to $10,000 in five years.
“Dominique is exactly the person we wanted to join us on this mission. He’s an Atlanta legend and cares deeply about this city and its people. I grew up watching Dominique lead the Hawks to victory and his endorsement means that we can reach more people both on and off the court,” said co-founder and CEO Daniel Dorfman.
Atlanta has one of the best real estate markets in the country, with affordable housing in every quadrant of the city. Large backyards, manicured parcels and strong neighborhoods with ample dining amenities make it one of the top places for transplants.
Not to mention that the city’s dining scene is the best in the Southeast. Looking for a home? Check out our Real Estate Resource Page.
Keep up with what’s going on in Atlanta’s real estate scene here with our Apartment Guide.
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