A new initiative that aims to enlist hair professionals in the effort to support mental health in America is kicking off in Atlanta.
The Confess Project of America, “America’s First Mental Health Awareness Movement” that trains barbers in Black communities to be Mental Health Advocates, is launching their Beauty Coalition on Monday, January 30, 2023, at the Health and Style Institute (HSI) in Buckhead.
The purpose of the Beauty Coalition is to continue to raise Mental Health Awareness for the Black community in the place where Black women have always felt comfortable – in the beauty salon. Trained members of the Beauty Coalition will be armed with Mental Health Advocate tools and techniques to better serve their clients and ultimately have a positive impact on their communities.
The Health and Style Institute is located at 2450 Piedmont Rd, Suite 100 Atlanta, GA 30324. The event will run from 11 a.m. to 2 p.m. EST.
Dating back to even before the Civil Rights Movement, Black barbershops and beauty salons have always been a safe haven for people in the Black community to come together and be themselves.
To date, The Confess Project of America has trained over 2,000 barbers across the country to be Mental Health Advocates using a therapeutic-based framework that educates barbers on 4 key points that reduce negative thoughts and stigma around discussing mental health topics.
With the launch of the Beauty Coalition, The Confess Project of America will now be reaching even more people and can begin to impact those in beauty salons and beyond, equipping them with crucial tools for their mental health.
What Should I Expect From the Beauty Coalition?
In partnership with the Georgia Department of Behavioral Health and Developmental Disabilities, The Confess Project of America will begin providing beauty salons with free Mental Health Advocacy training specifically catered towards women in the Black community.
At the launch event, there will have a free Mental Health Advocacy training, resources, lunch, vendors, networking opportunities, and a panelist discussion with various Mental Health Advocates and Women in the beauty industry. The training is not limited to only salons, The Confess Project of America offers their training to all kinds of technicians and women in the beauty industry.
Not only will Beauty Coalition members become trained Mental Health Advocates at no cost, they will also receive a certificate, access to our private network, media opportunities, and on-going support through monthly coalition calls!
Those interested in joining The Confess Project Project of America’s Beauty Coalition Launch Event can register here.
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