Throngs of beauty and cosmetics enthusiasts descended upon downtown Atlanta for the Bronner Brothers Hair Show.
The three-day international beauty show was held Aug 17-19 inside the cavernous Georgia World Congress Center. The show featured more than 300 companies and 100 classes focused on all things hair and beauty.
Thousands flock to Bronner Brothers Hair Show in Atlanta
On the exhibition floor, hair models walked around with pomp and circumstance to lure customers to their respective booths to buy products and other things.
As one of the largest hair conventions in the world, celebrities from all over attend Bronner Brothers as well:
Actress, producer and reality TV star Yandy Smith was there to represent her Yelle Skincare line, her plant-based skincare regimen that caters to melanin-rich skin.
Smith talked to AtlantaFi.com about what motivated her to get into the beauty and cosmetics industry.
“When I started getting on TV that was my first time wearing makeup and my skin really reacted badly to it. I broke out really bad.”
She said that when she went to Sephora to get everything she needed to clear up her skin, the total bill was more than $600.
“I realized the average woman would not be able to afford an all-natural plant-based skincare line that would cost $600 a month,” she said.
“That’s when I decided I wanted to get with a master esthetician and a chemist to create something that was green, that was natural, that was plant-based for the everyday working woman like myself.”
I wanted to make sure that this product was for people with melanin in their skin.”
Where can you buy Yelle Skincare?
You can buy Yandy Smith’s skincare products at yelleskincare.com.