The team behind popular Downtown Atlanta staples Red Phone Booth and Amalfi Cucina + Mercato is expanding its footprint with an ambitious new project: 207 Peachtree, a 45,000-square-foot entertainment, dining, and events campus set to open this spring in the heart of the city.
Located at the corner of Peachtree Street and Andrew Young International Boulevard, the development occupies a beautifully restored 1920s building that originally housed Regenstein’s Department Store.
207 Peachtree Opening This Spring in Atlanta
The multi-level destination will bring six distinct concepts under one roof, including four brand-new venues alongside the group’s existing locations of the Prohibition-era speakeasy Red Phone Booth and Italian eatery Amalfi Cucina + Mercato (both of which opened in Downtown in 2016 and remain in the same historic building).
Guests will be able to hop between immersive restaurants, bars, and venues across four floors, each offering its own vibe, menu, and experience — perfect for everything from casual hangouts to game-day excitement, rooftop evenings, and large celebrations. The new additions, all slated to debut in spring 2026, include:
American Dive — A classic, high-energy dive bar on the building’s historic lower level (accessed via a street-level entry that leads down into what was once a storage vault during the Regenstein era). By day, a jukebox spins blues, jazz, country, and rock classics; by night, live music takes over.
The menu highlights Southern BBQ, ice-cold beers on tap and in cans/bottles, wines, cocktails, and casual games like pool, darts, and arcade machines.
The space channels pure roadside Americana with vintage signs, neon lights, bold murals, and nods to music and movies — evoking that late-night highway bar where you end up staying for hours.
Peachtree Sporting Club — An upscale, experiential sports bar on the third floor, blending mid-century modern design (think green tones and warm wood finishes) with high-energy game-day vibes.
A massive 20-foot panoramic TV wall will broadcast football, baseball, soccer, hockey, tennis, and more, complemented by seven tournament-grade simulator bays (each seating about 14 guests) for virtual golf, soccer, skeet shooting, and other games.
The chef-driven menu features shareable platters, sandwiches, entrées, an extensive beer selection, signature cocktails, wine, and premium spirits.
Standouts include the Grand Sampler Trio (wings, pretzel bites, and fried pickles) and the Peach-Bourbon NY Strip with garlic mash and seasonal vegetables.
Aire Rooftop Lounge — The building’s first-ever public rooftop activation, offering stunning city skyline views in an indoor-outdoor setup. Expect plush white lounge seating, sleek fire pits, a large pergola for shade, and glowing illuminated trees at night.
The lounge shifts from relaxed golden-hour handcrafted cocktails and elevated shareable plates with tableside service to a buzzing late-night scene featuring live DJ sets, celebratory vibes, and VIP tableside experiences.
Grand Ballroom — A versatile 10,000-square-foot event space on the second floor, ideal for weddings, galas, corporate gatherings, and large celebrations accommodating 300+ guests.
The historic-luxury design includes white, gold, and tan tones, exposed brick walls, 14-foot ceilings, hardwood floors, crystal chandeliers, and expansive windows with sweeping Downtown views.
State-of-the-art amenities feature full AV capabilities, lighting packages, a catering warming kitchen, customizable bar setups, and professional staffing.
With Red Phone Booth’s signature speakeasy charm and Amalfi Cucina’s authentic Italian offerings already anchoring the building, 207 Peachtree promises to become a one-stop destination for locals, visitors, conventioneers, and sports fans — especially with major events like the 2026 FIFA World Cup on the horizon.
Final Word
Stay tuned for exact opening dates and more details as spring approaches.
Want to know what’s happening in Atlanta? First, to find all the cool things happening in Atlanta this weekend, all you have to do is take a look at downtown area. That’s where some of the best restaurants are as well as where the visitors, namely tourists, are. Downtown Atlanta or Midtown Atlanta often has something cool going on! Check out these events in Atlanta today and this week and this weekend:
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