When Arthur Blank, the local billionaire and sports team owner, committed to building the $1.5 billion Mercedes-Benz Stadium, he also took the challenge of uplifting the downtrodden Westside neighborhood it borders.
Vine City, and parts along English Avenue were well known to ATL residents for being a tough neighborhood as well as a crack den. Many of the residents that could flee have fled, while those still there have had to ride out some tough times, but times, as they do, are a-changing.
Some of the city’s most biggest entities are throwing their weight behind an effort to make sure that people in the community profit from the new stadium and the rich ecosystem it will bring.
Atlanta’s YMCA has moved it, relocating its headquarters to the Westside, according to CBS News. The Arthur M. Blank Family Foundation has already spent $37 million in the area and encouraged other local businesses (like Chick-fil-A) to invest in the Westside.
“And they’re going to employ 80 people from the community at this store,” Frank Fernandez, the AMB Foundation’s community liaison for the Westside project, told CBS.”All of our corporate partners, all 13 of them, have committed to working with us in the Westside and have committed nearly $15 million towards revitalization.”
The newly gained traction is building on the groundwork left by Invest Atlanta, which began cultivating relationships with members of the community in 2012 in a plan to increase development. Five years later, those efforts are paying off.
Atlanta’s redevelopment of downtown has also caught the eye of Amazon, who is eyeing the city as a second world headquarters. As attractive as the city is business-wise, it also has to show companies like Amazon that it is made up of a thriving and strident culture, something that can’t be built with brick and mortar.
“We’ve been on a roll with announcements lately. The heart of Atlanta is bigger than just a site,” Georgia Power CEO Paul Bowers told the AJC.
Blank said that the key is that businesses have to believe in the area.
“They have to buy into it,” he told CBS. “The end of the day, the answer can’t be what we’re imposing on them. We want them to say, ‘these two make sense for us. And these two don’t make sense for us.’ So we’ll do the two that makes sense for them.”
Read more: Atlanta leads among cities for Amazon’s HQ2