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Yuengling is introducing its first new core product in nearly 20 years with the debut of its Golden Pilsner, which is due in several markets — including Atlanta — on April 1.
Yuengling Golden Pilsner is described as a contemporary pilsner “crafted with the perfect balance of hop and malt character for crisp, smooth refreshment.”
Yuengling Golden Pilsner brings springtime hops
Golden Pilsner is Yuengling’s first year-round beer to debut in 17 years.
“Yuengling Golden Pilsner is our unique interpretation of a refreshing pilsner, with all of the qualities consumers have come to expect from Yuengling in a beer that is highly sessionable and full of flavor,” said Jen Yuengling, 6th generation brewer, D.G. Yuengling & Son, Inc. “We continue to listen to our fans and we saw an opportunity to deliver a new Yuengling beer that complements our core portfolio of iconic beers including Traditional Lager, Light Lager, and Black & Tan.”
The all malt beer’s specs — 4.7% ABV and 135 calories — compare favorably to the elite pale and specialty malts, combining Hallertau and Saaz hops to form a naturally bold and clean finish. “We spent over 18 months developing this beer and believe it is a great choice for outdoor, social and active occasions. We’re excited for consumers to try it,” said Yuengling.
Golden Pilsner will be available in cans and bottles initially in several markets but expand rapidly in May to Yuengling’s entire 22-state footprint by the end of the year. To find where Yuengling beers are sold visit https://www.yuengling.com/find-our-beer.
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Source: AtlantaFi
