Atlanta rapper Quavo is partnering with spirits brand Sazerac to offer White X Cognac, a super-exclusive cognac available in limited supply in the United States.
The first-ever 100 bottles of White X will be available via online wine and spirits retailer BlockBar beginning Wednesday, February 7 at 10 AM EST. It will come in a matching limited-edition box and be priced at $60.
Quavo Introduces White X Cognac
“What I love about White X is that it’s an entirely different drink experience than any other type of cognac,” said Quavo, a Grammy-nominated artist and seasoned entrepreneur. “I’m a big believer in challenging the status quo, and I think that’s the role of white cognac. White X is for those who aren’t afraid to shake things up, put in the work and celebrate their accomplishments. This is the drink they’ve been waiting for. Neat or in a cocktail, White X is smooth and sippable – a reward for the hustle.”
Traditionally, white cognac has not been publicly available in the United States, greatly limiting access to the spirit for loyal fans. White X seeks to transform the category by ushering in a new era of luxury with a smoother, sweeter and more mixable white cognac offering made available to all cognac lovers in the US beginning immediately at launch.
“White X challenges the traditional cognac category with its fresh and light taste – it’s a total departure from many pre-conceived perceptions about cognac overall,” said Global Cognac Brand Director at Sazerac, Jess Scheerhorn. “Quavo’s electrifying style and willingness to break down barriers makes him the perfect fit to help us debut this brand.”
How To Buy White X Cognac
You can buy White X Cognac at the exclusive BlockBar sale in early February. You can also look for White X takeovers across Atlanta at the city’s hottest clubs, bars, and restaurants, in addition to the product being widely available at local off-premise retail stores.
Similar drops will happen in these cities:
- Miami, FL (February)
- Los Angeles, CA (March)
- New York City, NY (April)
- Dallas, TX (May)
In June 2024, White X will become widely available in all markets across the country.
Final Word
Tell your favorite neighborhood bar to order some White X Cognac and set the party off right.
Clear and golden straw in color, White X offers the delicacy of a youthful cognac but boasts rich flavors that linger. It is fresh and light on the nose with a slight sweetness and intense notes of white and yellow peaches, elegant vanilla, and an undertone of dried rose petals. The palate opens with gentle white stone fruit, creamy and soft vanilla, and a subtle hint of tannin devoid of bitterness. White X’s finish is meltingly smooth, elegant, and extremely long for a younger cognac.
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