The Mall West End, a longstanding retail property slated for transformation into a mixed-use district, has officially been sold for redevelopment.
In a Tuesday announcement, Atlanta officials confirmed the acquisition. Atlanta Urban Development Corp., in partnership with BRP Cos. and The Prusik Group, plans to replace the mall with affordable housing, retail shops, restaurants, and office spaces.
“”This is a long-awaited new era for the West End. This is not just a redevelopment of the Mall West End—this is fulfilling a commitment to a community,” Atlanta Mayor Andre Dickens said in a press release. “Our Administration is dedicated to creating affordable housing and vibrant business spaces that respect and preserve the rich legacy of this historic neighborhood. Together with our partners, we will work to ensure the heart and soul of the West End continues to thrive under our stewardship.”
What Is the Redevelopment Plan for West End Mall?
The redevelopment of the Mall West End will be a multi-year process, with the project team actively engaging residents, legacy business owners, and other stakeholders to gather input and feedback. Construction on the Mall West End redevelopment is expected to begin in 2025, with phase one completion slated for 2026.
The West End redevelopment plan includes:
- Approximately 125,000 square feet of retail, including a grocery store, fitness center, food & beverage, and local boutiques
- Approximately 900 mixed-income rental units, with 70% workforce housing, 20% affordable at 50% AMI, and 10% at 80% AMI
- A minimum of 10,00 square foot of affordable commercial space allocated for qualified small, local businesses
- Student-targeted housing
- A planned 150-key hotel
- A planned 12,000 square feet of medical office space
- Extensive community amenities such as activated street scape, fitness center, resident lounges, and bike parking
Funding includes a $5 million acquisition loan from Atlanta Urban Development, $5 million from Atlanta Beltline, Inc. (led by President and CEO Clyde Higgs) and $19 million in acquisition financing provided by Merchants Capital.
In July 2024, the City of Atlanta detailed plans to do something big with West End mall, a staple of the West End section of the city.
Approximately 120,000 square feet of retail, including a grocery store, fitness center, food & beverage, and local boutiques, 893 mixed-income rental units, with 70% workforce housing, 20% affordable at 50% AMI, and 10% at 80% AMI for 271 total affordable housing units, 152 beds of student-targeted housing, a 150-key hotel, 12,000 square feet of medical office space, and extensive community amenities such as a public green space, fitness center, pool, resident lounge, and bike parking.
“With affordable housing at the forefront, the West Enddevelopment represents a unique opportunity to revitalize and reinvest in the West Endcommunity, creating a more vibrant, connected, and equitable neighborhood,” said John Majors, CEO of the Atlanta Urban Development Corporation. “We are proud to partner with BRP Companies on this project with the support of Mayor Dickens, and deliver this well-deserved, transformative project. AUD exists to bring innovative, unique collaborations to market that yield substantially more affordable housing than would otherwise be possible.”
The Mall West End, surrounded by expansive surface parking, is located near MARTA’s West End station, less than a mile from the Lee + White retail and entertainment district along the Beltline’s Westside Trail, and just steps away from the Atlanta University Center.
The $450 million redevelopment will be backed by a $5 million acquisition loan from the AUDC, $5 million from Atlanta Beltline Inc., and $19 million in acquisition financing from Merchants Capital, according to the release.
Final Word
Yes, Atlanta is changing. And it’s not just the buildings. If you want to explore Georgia’s largest city, do it on your terms and check out the fun, cool and new things happening in Atlanta this weekend and even on the weekday. You can start downtown, and get it crackin’ in Buckhead. Check out the newest Atlanta restaurants, beautiful parks and unexplored spots you’ve only heard about. AtlantaFi your experience!
