Atlanta real estate firm Webstar Technology Group recently placed the Forge project under contract through its subsidiary entity, Forge Atlanta Asset Management, LLC, of which Webstar owns 80%.
To downtown Atlanta observers, stakeholders and residents, the deal ushers the development of The Forge one step closer to reality.
What Is The Forge in Atlanta?
The Forge in Atlanta is a proposed mixed-use development project in the South Downtown district, near Castleberry Hill, at the intersection of Ted Turner Drive and Whitehall Street.
Spanning a 10-acre site, it is envisioned as a transformative urban development with up to 15 million square feet of development density, the highest allowable in the city under the SPI-1 SA1 zoning corridor.
Initially proposed by Urbantec Development Partners in 2021 as “Artisan Yards” with a focus on life sciences, the project was rebranded as The Forge but faced foreclosure in 2023 due to economic challenges and a muddled office market. Webstar acquired the site in 2025, reviving the project with a broader vision.
Key Features of The Forge:
- Development Scope: Plans include luxury and middle-income residential units, boutique and condo hotel accommodations, premium flex spaces, a sports entertainment complex, retail, restaurants, and a curated art gallery featuring international and local artists. The project is designed by Nelson Worldwide, known for projects like The Battery and St. Regis Hotel in Atlanta.
- Digital Asset Innovation: Webstar plans to tokenize the project using blockchain technology, allowing investors to purchase fractional ownership through digital securities offerings, a pioneering approach in real estate development.
- Location and Connectivity: Positioned near the Garnett MARTA station and major highways (I-20, I-75, I-85), the site is fully entitled and shovel-ready, with proximity to attractions like Mercedes-Benz Stadium and Centennial Yards.
The Forge represents one of the most ambitious and strategically positioned mixed-use developments in Atlanta’s South Downtown district.
What Are Webstar’s Plans for The Forge?
This 10.014-acre site is fully entitled and zoned SPI-1 SA1, offering up to 15 million square feet of development density – the highest zoning classification available in the city.
When Webstar purchased the property, the firm immediately began plans to re-envision the parcel amid downtown Atlanta’s evolving cityscape.
“This acquisition marks a significant milestone in Webstar’s strategic expansion into high-density urban development,” Ricardo Haynes, CEO of Webstar Technology Group, said at the time. “With this LOI, we are poised to bring new life to Atlanta’s urban core while creating long-term value for our investors and stakeholders.”
The planned master development, designed in collaboration with Nelson Worldwide, includes:
- Residential units (mix of luxury and middle-income housing)
- Boutique and Luxury Hotel Rooms
- Entertainment Complex
- Conference Center
- Cultural Center
- Flex Space and Office Space
- Public Plaza and Greenspace
- Restaurants and Retail
- Ample Parking
Webstar’s acquisition aligns with Downtown Atlanta’s ongoing economic revitalization, which is being fueled by over $5 billion in public and private investment across infrastructure, housing, entertainment, and innovation corridors. According to Central Atlanta Progress1, more than 50 new projects are underway or in planning, signaling strong demand for quality urban developments and positioning Webstar to be a major contributor to the city’s transformation.
“The Forge is positioned to become a next-generation smart city hub—fusing lifestyle, innovation, and connectivity,” said Ricardo Haynes, CEO of Webstar Technology Group. “Our mission is to create a sustainable, high-density urban district that sets a new benchmark for placemaking in the Southeast.”
Final Word
The landscape is changing quickly in downtown Atlanta. Webstar is actively pursuing a broad-based capital strategy to support the development of The Forge, including a combination of institutional financing, digital asset tokenization, and a forthcoming stock offering.
The company’s goal is to expand investor access while creating long-term value through innovation and smart infrastructure.
Final Word
Downtown Atlanta’s development landscape has undergone significant transformation in recent years, driven by large-scale mixed-use projects, infrastructure upgrades, and a focus on revitalizing the city’s historic core. These changes reflect a broader effort to make Downtown more vibrant, walkable, and economically robust, particularly in preparation for events like the 2026 FIFA World Cup.
More Content From AtlantaFi.com: