In a major boost for retail and economic development in the eastern suburbs, Target has announced plans to construct its largest store in the metro Atlanta area in more than 10 years.
The 128,500-square-foot superstore will anchor the expanding Covington Town Center, a sprawling mixed-use development poised to transform the local landscape.
State’s Largest Target To Be Built in Newton County
Located off Alcovy Road near Interstate 20, approximately 35 miles east of downtown Atlanta, the new Target will join other anchors like Publix and a lineup of national chain restaurants, alongside planned housing units and hotels.
This 180-acre project, seven years in the making, represents a significant investment in Newton County and a shift back to larger-format stores for the Minneapolis-based retailer.
“This is a monumental day through solidifying recruitment and support of our partners,” said Serra P. Hall, executive director of the Newton County Industrial Development Authority. The announcement underscores efforts to curb “retail leakage” — when locals shop elsewhere — by keeping more consumer dollars in the community.
The store’s size, equivalent to more than two football fields, marks a departure from Target’s recent trend of smaller urban formats. Since 2015, the company has favored outlets under 147,000 square feet, but recent earnings reports signal a return to bigger boxes to enhance in-store experiences and digital fulfillment capabilities.
While specific features for the Covington location haven’t been detailed, similar large Targets often include expanded grocery sections, dedicated in-store shops, and partnerships with brands like Disney or Apple.
Atlanta-based Fuqua Development, in partnership with the Foxfield Company, Harry Kitchen, and the Newton County Industrial Development Authority, closed on 20 acres for the site last week. The project is expected to create hundreds of jobs during construction and operation, injecting vitality into Covington’s growing economy.
Target’s expansion comes amid a broader retail renaissance in metro Atlanta’s suburbs, where mixed-use developments are blending shopping, dining, and living to attract families and young professionals. The last major Target opening in the region was over a decade ago, leaving a gap that this Covington store aims to fill.
Final Word
Residents and business leaders alike are optimistic about the ripple effects. “It’s exciting to see this level of investment right here in Newton County,” Hall added.
As construction timelines firm up, the community eagerly awaits the grand opening, which developers say is slated for “soon.”For more updates on local developments, stay tuned to AtlantaFi.com.
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As long as y’all don’t try to put the gay pride shit on children’s shirt or have anything to where my son says when he sees that inappropriate stuff in ur store then maybe the actual Target will thrive…. We Will Not TOLERATE that sort of stuff down here… That’s why the Conyers store is losing business….