Atlanta’s very own Jaume Martinez Vich and Emily Cenderquist, Major League Pickleball stars for the Atlanta Bouncers, are serving it up on the small screen this Super Bowl Sunday.
Martinez Vich and Cenderquist are among the stars appearing in Michelob ULTRA’s Super Bowl ad, as the brand once again brought together superior names in sports and entertainment for a fun-filled spot that celebrates the joy and spirit of friendly competition.
The pair makes a cameo alongside Academy Award nominee Willem Dafoe and Emmy Award winnerCatherine O’Hara, plus WNBA Champion and Olympic gold medalist Sabrina Ionescu, NFL legendRandy Moss and Olympic gold medalist Ryan Crouser.
In “The ULTRA Hustle,” the 60-second spot follows the iconic pairing of Dafoe and O’Hara as an unassuming duo who take to the pickleball court and dink, shake-n-bake, and hustle their way to beating the competition and collecting Michelob ULTRA.