The downtown Atlanta-Vine City revitalization continues as Hard Rock International recently announced Reverb by Hard Rock, a new hotel concept that will be located in downtown Atlanta.
Reverb by Hard Rock will be part of a new brand of music-centric hotels “designed as contemporary hubs where modern music lovers can connect and create,” the company said in a news release.
Located adjacent to the Mercedes-Benz Stadium, Reverb is tentatively planned to open in February 2020.
“Reverb by Hard Rock will spotlight the guest in a whole new way and create a place for those who eat, sleep and breathe music to unite and collaborate,” Todd Hricko, senior vice president for Hard Rock Hotels, said in the release. “Atlanta is the perfect location for our first Reverb, as it is rich in music history, spanning from the greats like Ray Charles and the Black Crowes to current popular artists like Ludacris, Usher, Ciara and John Mayer.”
Atlanta-based companies Bolton Atlanta, LP and Hotel Equities (HE) will develop and manage the hotel, which is expected to significantly lift the clout of the nearby Castleberry Hills neighborhood.
“We’re proud to announce our collaboration with Hard Rock International in launching the inaugural Reverb by Hard Rock,” said Frank Chen, chief operating officer of Bolton Atlanta, LP. “The area’s energetic atmosphere and history of embracing artistic endeavors aligns well with the Reverb by Hard Rock hotel product.”
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