Atlanta, GA (March 10, 2026) — One of Atlanta’s most anticipated and impactful philanthropic events is getting a fresh, expansive setting this spring.
The High Museum Atlanta Wine Auction, a time-honored tradition supporting the High Museum of Art since 1993, will move to Pullman Yards in Kirkwood for its 34th annual celebration from March 26–28, 2026.
High Museum Wine Auction: A ‘Party with a Purpose’ at Atlanta’s Historic Cultural Hub
This shift marks an exciting evolution for the nation’s largest wine auction benefiting the arts. Pullman Yards, the revitalized historic rail yard turned premier cultural and creative destination, provides the ideal backdrop with its industrial charm, spacious layout, and commitment to community and innovation.
The venue change aligns two Atlanta institutions dedicated to arts, education, and enriching the city’s cultural landscape.
Over its more than three-decade history, the High Museum Atlanta Wine Auction has raised over $37 million (with recent updates noting figures approaching $40 million) to fund the High Museum’s exhibitions, education programs, and initiatives reaching approximately 35,000 schoolchildren annually.
The event’s growth in scale and ambition finds a perfect match in Pullman Yards’ flexible spaces, allowing the signature experiences—beloved by longtime attendees—to continue while introducing refreshed elements.
“As Pullman Yards continues to evolve as a creative and cultural focal point for Atlanta, hosting the High Museum Atlanta Wine Auction underscores its commitment to partnering with institutions that shape the city’s artistic and educational future,” said Adam Rosenfelt, Co-owner of Pullman Yards. “The High Museum Atlanta Wine Auction coming to Pullman Yards is more than a change of venue.
It is a shared investment in Atlanta’s next chapter, one that honors legacy, embraces innovation, and brings the community together in a space defined by history and reinvention.”
The three-day weekend promises a lineup of elevated events:
- Thursday, March 26: Exclusive Winemaker Dinners, pairing acclaimed chefs with top vintners for intimate evenings across Atlanta (reserved for higher-level benefactors).
- Friday, March 27: The Palette & Pour reception from 7–10 p.m., the weekend’s high-energy tasting party, now open to individual ticket holders. Guests can mingle, sample wines from a curated selection of Napa, Sonoma, and international standouts, and enjoy bites from Atlanta’s favorite restaurants—plus the silent auction.
- Saturday, March 28: The Reserve Pour & Live Wine Auction Luncheon, featuring the beloved Dick Denny Paddle Raise (established in 2006 and having generated more than $2.1 million for the High’s Art Access student field trip program).
This year’s Winery of Honor is ZD Wines, the family-owned Napa Valley producer founded in 1969 and a longtime supporter since the auction’s inaugural year. The 2026 event is co-chaired by Elizabeth Ralls and Erica A. Thomas.
Tickets and benefactor packages are on sale now at high.org/wineauction. For more details or inquiries, contact wineauctioninfo@high.org or call 404-733-5335.
The High Museum Atlanta Wine Auction remains a cornerstone of Atlanta’s philanthropic scene, blending world-class wines, culinary excellence, and community spirit—all in support of making art accessible and inspiring the next generation. This year’s move to Pullman Yards promises to elevate the experience while staying true to its mission: a true “party with a purpose.”
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