ATLANTA — Grocery shoppers in the Atlanta area can now sink their teeth into a smoky new favorite: Publix new brisket subs.
The popular grocery chain has rolled out a lineup of brisket-inspired deli items, including three new Pub Subs and one stacked sandwich, marking what the company calls “a new era of flavor” at the deli counter.
Publix New Brisket Subs Absolutely Slap
Announced earlier this month, the brisket options feature tender, hickory-smoked beef brisket seasoned with Texas-inspired spices and smoked low and slow over real hardwood.
Each item includes a signature Sweet & Spicy BBQ sauce that adds a perfect balance of tangy sweetness and mild heat.
Publix New Brisket Subs: Here’s what Atlanta customers can order:
- Publix Southern-Style Brisket Sub: Described as the ultimate comfort food, this sub piles eight ounces of smoked brisket on a fresh sub roll with Publix cheddar cheese, dill pickles, crispy fried onions, and that Sweet & Spicy BBQ sauce. It’s a Southern twist perfect for fans of classic barbecue flavors.35
- Publix Spicy Brisket Sub: For those who like a kick, this one layers the brisket with Boar’s Head Bold 3-Pepper Colby Jack cheese, sliced jalapeños, crispy Publix fried onions, and the Sweet & Spicy BBQ sauce on a sub roll. Expect bold heat and satisfying crunch.
- Publix Brisket, Lettuce and Tomato Sub: A fresher, more classic take that pairs the smoky brisket with crisp lettuce, ripe tomatoes, and the Sweet & Spicy BBQ sauce. It’s a lighter option that still delivers on barbecue satisfaction.
- Publix Stacked Brisket and Brioche Sandwich: This hearty sandwich features a full half-pound of tender smoked brisket stacked high on a soft, buttery brioche roll and drizzled with Sweet & Spicy BBQ sauce. It’s the richest, most indulgent option in the new lineup.
The brisket itself comes from a Texas-based supplier and is pre-cooked, thawed, and finished in-store.
Whole subs typically run around $15–16 (prices vary slightly by location and any current promotions), while the sandwich starts a bit higher. Half subs are also available, and customers can order online via the Publix app or website for quick in-store pickup at Atlanta-area locations.
Local reaction has been mixed but excited, with some Atlanta barbecue lovers eager to try grocery-store brisket done Publix-style, while others are curious to see how it stacks up against traditional smoked meats from the city’s renowned pitmasters.
Early online chatter suggests the Southern-Style and Spicy versions are generating the most buzz.
Publix, which operates dozens of stores across metro Atlanta, says the new items are available now at participating deli counters.
Whether you’re grabbing a quick lunch after work, feeding the family, or tailgating on a weekend, these brisket creations offer a hearty, flavorful addition to the chain’s famous Pub Sub lineup.
Have you tried the new brisket subs yet? Head to your nearest Publix deli and let us know which one is your favorite in the comments. For the latest Atlanta food news and grocery updates, stay tuned to AtlantaFi.com.
Prices and availability may vary by store. Check your local Publix for details and current promotions.