Alpharetta, GA — February 27, 2026 — The team behind one of Atlanta’s most successful urban redevelopment projects is now turning its attention northward, as global real estate firm Jamestown has been tapped to lead the transformation of the aging North Point Mall into a vibrant mixed-use entertainment district — with a potential NHL arena at its core.
Jamestown, renowned for revitalizing the historic Ponce City Market in Atlanta’s Old Fourth Ward into a bustling hub of retail, dining, offices, and public spaces, announced the partnership Thursday with New York Life, the current owner of the 100-acre North Point Mall property in Alpharetta.
PCM Developers Selected to Revamp North Point Mall
The developer will oversee pre-development efforts, including securing necessary entitlements and rezoning approvals from the City of Alpharetta and Fulton County.
The ambitious vision includes a state-of-the-art arena designed to NHL standards, alongside multifamily housing, retail spaces, office areas, hotels, improved public transit access, and other amenities aimed at creating a walkable, sports-anchored destination.
Jamestown is collaborating with Machete Group, a firm experienced in sports venue development across major leagues, to bring the project to life.
Tim Perry, Jamestown’s chief investment officer, expressed optimism about the site’s potential: “We think this is a great location for an NHL team and, hopefully, our efforts will attract an owner who wants to acquire an expansion team and bring hockey back to Atlanta.”
The move intensifies the competition to land a new National Hockey League franchise in the Atlanta metro area. North Point Mall’s redevelopment joins The Gathering at South Forsyth, a separate multi-billion-dollar mixed-use proposal in neighboring Forsyth County.
That project, led by businessman Vernon Krause, centers on an 18,000-seat arena and has already secured significant local government support, including tax incentives contingent on securing an NHL team.
Both sites highlight growing momentum for NHL expansion in the region, which last hosted professional hockey with the Atlanta Thrashers (1999–2011).
Metro Atlanta’s northern suburbs offer strong demographics, existing hockey interest through youth and recreational programs, and proximity to major highways.
No timeline has been set for construction or NHL franchise decisions, as the projects remain in early planning and entitlement phases. Jamestown is scheduled to assume property management of North Point Mall starting March 1.
Local leaders in Alpharetta have previously advanced related efforts, including creating a Tax Allocation District to support mixed-use redevelopment in the broader North Point area.
As discussions continue, the involvement of a proven developer like Jamestown adds significant credibility to the North Point Mall bid in the race to return top-tier hockey to Georgia. Stay tuned to AtlantaFi.com for updates on this evolving story.
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