Atlanta, GA – February 19, 2026 – Shoppers in metro Atlanta have exciting news: Nordstrom Rack, the popular off-price division of Seattle-based Nordstrom, Inc., is expanding its presence with a brand-new location opening at Atlantic Station in fall 2026.
The 28,000-square-foot store will take over the former DSW space in the vibrant Midtown lifestyle center, known for its mix of retail, dining, entertainment, and residential options—including anchors like IKEA, H&M, Regal Cinemas, and Sephora.
Nordstrom Rack Coming To Atlantic Station
“We look forward to being a part of the Atlanta community and serving our customers with an amazing offering of great brands at great prices,” said Gemma Lionello, president of Nordstrom Rack. “We’re excited to grow our footprint in the Atlanta market and introduce new customers to the Nordstrom experience.”
Lionello highlighted key conveniences shoppers can expect, including easy online order pickup from both Nordstrom.com and NordstromRack.com, as well as simple returns.
Managed and leased by Hines, Atlantic Station welcomed the announcement as a boost to its evolving retail lineup.
“We’re thrilled to welcome Nordstrom Rack to Atlantic Station. The brand is a natural fit for our retail mix, offering the value-driven fashion and home selections our shoppers want,” said Vikram Mehra, senior managing director at Hines. “This addition further underscores the strong leasing momentum and the continued evolution of Atlantic Station’s retail experience.”
As Nordstrom’s off-price arm, Nordstrom Rack delivers up to 70% off on-trend apparel, accessories, beauty products, home decor, and shoes from many of the top brands found at full-line Nordstrom stores.
Additional perks include online order pickup, easy returns, and alterations at select locations. The division serves as the largest source of new customers to the broader Nordstrom brand.
This new Midtown spot marks the eighth Nordstrom Rack in metro Atlanta and the second inside the Perimeter (the other being in Buckhead). It joins two full-line Nordstrom stores and seven existing Rack locations across Georgia, where the company already supports more than 700 jobs statewide.
The opening comes amid recent changes at Atlantic Station, including the closures of DSW (announced in December 2025) and Publix, but the addition of Nordstrom Rack signals continued investment in the development’s retail future.
Fashion lovers and deal hunters, mark your calendars—fall 2026 brings more accessible luxury shopping right in the heart of Midtown. Stay tuned for exact opening dates and grand opening details as they’re announced.
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