President Donald Trump’s proposed 100% tariff on foreign-made films has raised concerns for Atlanta’s film industry, with Marvel opting to shoot upcoming projects in London instead of Georgia.
Marvel Studios is shifting much of its film production from Atlanta to London, but it’s not a complete departure from Georgia. The decision to move upcoming projects like The Fantastic Four: First Steps (set for release in July 2025), the next Spider-Man film, and two Avengers movies to London is driven by financial incentives, particularly the UK’s uncapped tax credits and lower labor costs due to less unionization.
Marvel Is Shifting Production Away From Atlanta: Why?
The move to London reflects a strategic choice for high-budget features, but Atlanta’s established facilities, like Trilith Studios, and its history with Marvel projects (Black Panther, Avengers: Endgame, Spider-Man: No Way Home) mean it could still see future productions, especially if Georgia enhances its incentives.
For now, London is the primary hub, but Atlanta remains in play for specific projects or overflow when London’s facilities are full.
Is Marvel Abandoning Atlanta Entirely?
Marvel isn’t entirely abandoning Atlanta. Thunderbolts, currently in post-production and filmed at Trilith Studios, is noted as the last Marvel film shot in Georgia for now, with critics calling it one of Marvel’s best in years.
While no new films are slated for Georgia, Marvel’s Vice President of Physical Production, David Grant, stated in 2021 that the studio wasn’t abandoning the state, citing its robust infrastructure and tax credits.
This follows a trend where other studios, like Universal, have also moved high-budget franchises overseas for similar reasons.
Where Are Movie Studios Moving Their Productions?
With much of it originating in Los Angeles, movie-making has now spread across other cities due to incentive-laden deals.
- Los Angeles: With 33,369 productions, Los Angeles remains the global leader due to its historical dominance, major studios (e.g., Universal, Warner Bros.), and decision-making hubs. Strategic industry decisions are still made in L.A., not Atlanta.
- London: London’s 11,526 productions and uncapped tax credits make it a growing rival. Marvel’s recent shift to London for films like The Fantastic Four and Avengers reflects this pull.
- Mumbai (Bollywood): India produces over 1,800 films annually, far outpacing any single city’s output, though data specific to Mumbai is less centralized. Bollywood’s volume and global reach are unmatched in raw numbers.
- Other Hubs: Toronto, Vancouver, and emerging markets like Cape Town and Sydney benefit from tax incentives and diverse locations, diluting Atlanta’s claim to the top spot.
Final Word
With more than 900 movie and TV projects just in the last few years, the film industry has generated more than $9 billion for the state of Georgia.
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