Move over, Uber. The Metropolitan Atlanta Rapid Transit Authority (MARTA) is set to transform local mobility with the upcoming launch of MARTA Reach, an innovative on-demand transit service rolling out on March 7, 2026.
As a key component of MARTA’s broader NextGen Bus Network redesign—the most significant update to the region’s bus system in decades—Reach introduces flexible, user-requested rides that bridge gaps in traditional fixed-route service.
MARTA Reach to Mobilize Vans Like Uber
MARTA Reach delivers point-to-point shared rides using modern vans, providing quick and convenient transportation at riders’ request.
The service operates in 12 designated zones spread across MARTA’s service area, allowing passengers to travel seamlessly within each zone or connect to the larger transit network.
Key Features of MARTA Reach
- Curb-to-Curb Service: Within a designated zone, vehicles pick up and drop off passengers directly from their starting point (A) to their destination (B). This makes it ideal for neighborhood travel, errands, or short trips where traditional bus stops might not align perfectly with your needs.
- First- and Last-Mile Connections: Reach excels at linking riders to fixed bus routes and rail stations. It serves as a vital bridge, enabling seamless continuation of journeys beyond the zone boundaries to access MARTA’s extensive rail and bus system.
- Extended Availability: Service runs 18 hours per day, seven days a week across all 12 zones, offering reliable options from early morning through late evening.
- Easy Booking: Requesting a ride is straightforward—simply use the dedicated MARTA app or place a phone call. No need to wait at fixed stops or follow rigid schedules.
- Accessible for Everyone: All vans are ADA-compliant and fully equipped to accommodate wheelchairs, scooters, and other mobility devices, ensuring inclusive service for riders of all abilities.
How the Zones Work
MARTA Reach functions within 12 clearly defined geographic zones throughout the MARTA transit footprint. Riders can request trips anywhere within their current zone for direct, shared transportation.
In select zones, the service also supports connections to and from other MARTA bus routes or rail lines outside the zone, enhancing overall connectivity.
These zones target areas where traditional fixed-route service may be less frequent, providing a more responsive option for lower-density neighborhoods and improving access to jobs, healthcare, shopping, and other essential destinations.
Part of a Bigger Transformation
MARTA Reach launches ahead of the full NextGen Bus Network rollout (scheduled for April 18, 2026), giving riders an early taste of the agency’s “smarter, faster, better” vision.
By combining on-demand flexibility with high-frequency fixed routes, the initiative aims to make public transit more efficient, accessible, and appealing across metro Atlanta.
For more details, including zone maps, zone profiles (such as West Atlanta, Kirkwood/Candler Park, and others), trip planning tools, and updates, visit the official MARTA Reach page at itsmarta.com/reach or explore the NextGen resources at itsmarta.com/nextgen.
With MARTA Reach, getting around metro Atlanta is about to become more convenient and connected than ever before. Stay tuned for the March 7 launch—your next ride could be just a tap or call away!
