This Atlanta Woman Created A Men’s Spa In Buckhead And It’s Awesome

Darnika Platt has always been an entrepreneur. The Grand Rapids, Michigan-born woman has hustle in her blood.

“I come from a family of entrepreneurs. My family owns flower shops and tax businesses. I’ve been doing taxes since I was 16-years-old, working with my parents. When I was old enough, I started my own tax practice that lasted for years,” she says.

ManCave Atlanta: Everything You Need To Know

After living in Atlanta for some time, she came upon an idea near and dear to every man’s heart: a spa that caters to the male.

But at first, she didn’t know if she had something or not. A good business idea sometimes has to pass muster with those closest to you

“I’m someone who loves to pamper herself so I often go to spas and nail salons. One time I tried to get my husband to go and it was like pulling teeth,” she says. But she was determined to find out if her idea would work.

Platt set out to quiz men on their preferences and whether pampering was something they’d want to experience.

“It turns out there are a lot of men who like getting manicures, pedicures, facials, and massages,” she adds.

They say any successful business is one that finds a problem and offers a solution. Platt says one day she found her solution.

“There’s also a lot of men who don’t get those services but need to. The problem is that most of these services are marketed towards women and the facilities where a person would go are geared more toward women.”

Enter ManCave Atlanta!

Tucked in the Lindbergh development in Buckhead, ManCave Atlanta officially opened its doors in December 2020. “But we’ve actually been doing things, here and there, a little prior to the pandemic,” she says. 

How Does ManCave Work?

ManCave is a membership-based business. Because it’s male-centered, only men can become members and receive access to ManCave’s cigar lounge, business lounge and more perks.

You may be wondering if you’re not a member can you still experience ManCave Atlanta. Yes, you can. Women and men can walk in and get spa services as well.

Platt produced every touch of her facility and so far the men who visit love the experience. But that’s not all she has up her sleeve.

Platt says she wanted to offer something that men would not only want but need in their lives.

“It was my idea to create a place that is made just for men, where they would be comfortable getting these types of services. If you’re a man and you want to get a manicure or pedicure, which a lot of high-profile and professional men do, most of the time you have to visit a nail salon, it’s the exact opposite of a barbershop atmosphere and you have to smell a lot of nail polish and acrylic.”