Lenox Square Mall Is Adding These 18 Retailers

Lenox Square Mall in Atlanta’s Buckhead district is expanding in a large way, adding 18 new and expanded retailers and restaurants in 2025, following a similar number of openings in 2024.

This wave of additions includes a mix of luxury brands, mass-market stores, and dining options, some of which are new to the Atlanta market or expanding their presence at the mall.

Lenox Square Is Expanding With Retailers, Restaurants

These efforts are part of a broader strategy by Simon Property Group, the mall’s owner, to keep Lenox Square relevant by catering to evolving customer demographics, particularly Gen Z and millennial shoppers.

Below are the full details based on available information.

The following businesses are confirmed to be opening or expanding at Lenox Square in 2025, with some making their Atlanta market debut:

1. Panerai (Luxury Watch Brand)
   • A high-end Swiss watchmaker, Panerai will open a new store at Lenox Square, bringing its luxury timepieces to the Atlanta market for the first time.
2. AllSaints (British Fashion Company)
   • This contemporary fashion brand has opened in the former Ted Baker space with a light remodel, offering edgy, modern apparel targeted at younger shoppers.
3. Mejuri (Jewelry Brand)
   • A luxury jewelry maker known for its minimalist, modern designs, Mejuri will open a new store at Lenox Square, appealing to fashion-forward shoppers.
4. Kelly’s Cajun Grill (Restaurant Chain)
   • This chain, offering Cajun-inspired cuisine, will open a new location at Lenox Square, adding to the mall’s diverse dining options.
5. Good American (Apparel Brand)
   • Co-founded by Khloé Kardashian, Good American focuses on inclusive sizing and contemporary fashion, opening a new store exclusive to the Atlanta market at Lenox.
6. Cole Haan (Footwear and Accessories)
   • Known for its classic American style, Cole Haan will open a new store at Lenox Square, adding to its regional presence.
7. Claire’s (Accessories and Jewelry)
   • A popular retailer for trendy accessories and jewelry, Claire’s will open a new location, targeting younger shoppers.

Expanded or Relocated Stores

In addition to new openings, several existing retailers at Lenox Square are expanding or relocating within the mall in 2025:

8. Rolex
   • Status: Expansion/Relocation
   • The luxury Swiss watch brand has upgraded its storefront, enhancing its presence in the mall’s luxury wing.
9. Burberry
   • Status: Expansion/Relocation
   • The British luxury fashion brand is expanding its store, offering a refined and renewed shopping experience near Neiman Marcus.
10. Ferragamo
    • Status: Expansion/Relocation
    • The Italian luxury brand, known for its footwear and accessories, is opening an expanded store in the luxury wing next to Neiman Marcus.

What’s Next for Lenox Square

David Vinehout, Vice President of Leasing at Lenox Square and Phipps Plaza, emphasized that the new mix of businesses is designed to “elevate its diverse lineup of retailers and restaurants” and create a destination for shopping, dining, and memory-making.

The focus is on attracting Gen Z and millennial shoppers with trendy, inclusive, and luxury offerings.

The 2025 additions follow a strong 2024, which saw 17 new or remodeled stores, including luxury brands like The Webster, Maje, Grand Seiko, TYR, Sandro, Cotton On, and Moncler, as well as expansions or relocations for Steve Madden, Gucci, Banana Republic, Rolex, TUMI, J.Crew, and Mayors. Some of these, like Sandro and Maje, were reintroductions to the Atlanta market after previous stints at Bloomingdale’s.

Lenox Square: A History

Opened in 1959, Lenox Square is one of the largest shopping malls in the Southeast, with over 1.5 million square feet and nearly 250 stores

It is anchored by Bloomingdale’s, Neiman Marcus, and Macy’s and features high-end brands like Louis Vuitton, Prada, Burberry, and Tiffany & Co., alongside casual retailers like Apple and Zara. The mall also offers dining options such as The Cheesecake Factory, North Italia, and True Food Kitchen.

Final Word

Simon Property Group is focusing on keeping Lenox Square relevant by introducing first-to-market concepts and expanding existing stores. This aligns with efforts to adapt to changing consumer preferences, particularly among younger demographics.

The mall’s high sales per square foot make it one of the most profitable retail centers in the U.S., attracting top-shelf tenants despite broader retail challenges.

While new stores are opening, some retailers, including luxury brands like Fendi, Ferrari, Dolce & Gabbana, and Guess, have closed at Lenox Square in 2025. These closures reflect shifts in the retail mix, with spaces being repurposed for new tenants like Garage (replacing Guess) and SUKOSHI MART (an Asian beauty and lifestyle retailer opening in a 2,300-square-foot space).

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