Beauty Brand Jones Road Opening in Buckhead: Here’s What We Know

Renowned makeup artist and entrepreneur Bobbi Brown is bringing her clean beauty brand, Jones Road, to Atlanta this summer with the opening of its first Georgia location in the heart of Buckhead Village.

Following her departure from her eponymous brand, Brown founded Jones Road with a mission to deliver high-performance, clean cosmetics that celebrate natural radiance rather than heavy coverage.

Jones Road Opening in Buckhead

The new boutique marks the brand’s 16th store overall and represents a significant expansion of its physical retail presence.

The sleek, 1,800-square-foot space blends Southern charm with modern design elements, creating an inviting atmosphere for shoppers. Located in the vibrant, walkable Buckhead Village, the store is poised to become a go-to destination for beauty enthusiasts in the Southeast.

“Buckhead is perfect for Jones Road’s Georgia debut,” said Juliet Baker, Vice President of Retail. “It’s a vibrant, walkable community filled with stylish boutiques and restaurants.”

Adam Schwegman of Jamestown, the developer behind Buckhead Village, echoed the excitement: “Welcoming Jones Road enhances Buckhead Village as the Southeast’s top retail destination.”

Beyond a traditional retail experience, the boutique will function as an immersive beauty hub. Customers can browse the full range of Jones Road’s core makeup, skincare, and tools, along with exclusive Atlanta merchandise and limited-edition kits.

Makeup artists will be on hand to help shoppers discover their perfect shades and routines.

With this opening, Jones Road continues its steady growth in brick-and-mortar retail, reinforcing the brand’s rising popularity among those seeking effortless, clean “no-makeup makeup” looks.

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Tee Johnson: Tee Johnson is the Founder and Editor-in-Chief of AtlantaFi.com, Atlanta’s independent hyper-local publication focused on news, restaurants, events, jobs, neighborhoods, and lifestyle. A 15+ year Atlanta resident and longtime journalist and content creator, she covers Travel News, Events, Business, Hair Care, and Money with a practical, Atlanta-first lens. Before launching the site, Johnson worked as a substitute teacher in Atlanta Public Schools and later in corporate roles at Home Depot’s Vinings offices. A marketer by training with a degree in business management, she grew frustrated with the fragmented, hard-to-find information about what was actually happening in the city. That gap led her to create AtlantaFi as a curated, one-stop resource for the pulse of Atlanta—#ATLHAPS—without the national noise. Editorial decisions remain independent; the publication does not accept products, meals, or services in exchange for coverage. As Editor-in-Chief, she oversees original local reporting and curated practical guides that help residents, visitors, and businesses discover and engage with the city. Readers turn to her work for timely event roundups, dining and neighborhood insights, business and travel updates, and straightforward money and lifestyle coverage grounded in firsthand observation of Atlanta. A devoted lover of all things Atlanta, Tee enjoys pickleball, a good margarita or bourbon, and walking the Atlanta Beltline. She can be reached for editorial inquiries at tjohnson@atlantafi.com (serious inquiries only).
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