Renowned makeup artist and entrepreneur Bobbi Brown is bringing her clean beauty brand, Jones Road, to Atlanta this summer with the opening of its first Georgia location in the heart of Buckhead Village.
Following her departure from her eponymous brand, Brown founded Jones Road with a mission to deliver high-performance, clean cosmetics that celebrate natural radiance rather than heavy coverage.
Jones Road Opening in Buckhead
The new boutique marks the brand’s 16th store overall and represents a significant expansion of its physical retail presence.
The sleek, 1,800-square-foot space blends Southern charm with modern design elements, creating an inviting atmosphere for shoppers. Located in the vibrant, walkable Buckhead Village, the store is poised to become a go-to destination for beauty enthusiasts in the Southeast.
“Buckhead is perfect for Jones Road’s Georgia debut,” said Juliet Baker, Vice President of Retail. “It’s a vibrant, walkable community filled with stylish boutiques and restaurants.”
Adam Schwegman of Jamestown, the developer behind Buckhead Village, echoed the excitement: “Welcoming Jones Road enhances Buckhead Village as the Southeast’s top retail destination.”
Beyond a traditional retail experience, the boutique will function as an immersive beauty hub. Customers can browse the full range of Jones Road’s core makeup, skincare, and tools, along with exclusive Atlanta merchandise and limited-edition kits.
Makeup artists will be on hand to help shoppers discover their perfect shades and routines.
With this opening, Jones Road continues its steady growth in brick-and-mortar retail, reinforcing the brand’s rising popularity among those seeking effortless, clean “no-makeup makeup” looks.
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