Georgia’s Film Industry Still the ‘Hollywood of the South’ Despite Shifts to Europe

Georgia’s film industry is at a crossroads, but the ights are back on, cameras are rolling, and the Peach State’s film and television sector is proving once again why it’s one of America’s premier production powerhouses.

As we head deeper into 2026, the Peach State is experiencing a clear rebound after a challenging post-strike slowdown, with 33 active productions currently filming across the state—the highest number in nearly two years.

Georgia’s Film Industry Rebounds Strong in 2026

According to the Georgia Film Office, direct production spending hit a record $4.4 billion in fiscal year 2022 with 412 projects on the books. But the industry faced a sharp reset in the years that followed.

How big is Georgia’s film industry?

Spending dropped to $2.3 billion in fiscal year 2025, with productions falling to 245, as Hollywood grappled with the lingering effects of the 2023 writers’ and actors’ strikes, studio cost-cutting, and a broader shift in the streaming landscape.

A big part of that dip? Some major players headed overseas.

Marvel Studios wrapped its final Georgia shoot with 2025’s Thunderbolts and relocated big-budget superhero productions to the United Kingdom and other parts of Europe, where labor and overall costs run significantly lower.

Other streamers followed suit for select projects, chasing cheaper international incentives and production savings amid a leaner content slate. Industry insiders noted the move was less about Georgia’s shortcomings and more about global economics—studios simply hunting for the best deal in a tighter market.

Yet even with those high-profile departures, Georgia isn’t just holding its ground—it’s gaining momentum.

Georgia Film Office Director Lee Thomas put it plainly this week: “We are busier now than we have been in some time. 2026 is much better than 2025 was.”

Thomas and other leaders recently briefed state lawmakers on the upswing, highlighting how Georgia’s combination of competitive tax incentives (up to 30% transferable credits with no cap), world-class crews, diverse filming locations, and massive studio infrastructure continues to make the state an “easy button” for producers.

“Georgia’s the easy button,” echoed Rep. Kasey Carpenter. “You pick up the phone, somebody is on the other line. We’re willing to roll up our sleeves and get you to production.”

That attitude is paying off. Recent and upcoming shoots include Tulsa King (filmed recently in Savannah), Judd Apatow and Glen Powell’s Comeback King (set for Savannah this spring), and a steady stream of episodic TV like Sistas, Love is Blind, and Family Feud. Tyler Perry Studios, Trilith, Assembly Atlanta, and new facilities keep expanding, while Savannah’s local rebates add extra appeal for coastal and historic shoots.

Nationally, Georgia remains a top-tier U.S. production hub.

Is Georgia Still #1 in the Film Industry?

While some 2026 rankings place California and New York at the very top thanks to their own beefed-up incentives, Georgia consistently ranks among the elite for overall output, stage space (second-largest in the nation), and long-term stability.

Business Facilities Magazine has called it No. 1 for film production in recent reports, and local leaders point out that the state’s experienced workforce and business-friendly environment give it an edge few others can match.“

Georgia remains one of the most competitive places in the world for film and television production,” Thomas emphasized.

The state’s appeal stretches far beyond Atlanta—crews are lighting up everything from Atlanta’s urban backdrops and rural farmlands to Savannah’s historic streets and coastal vistas.

What’s Ahead for Georgia’s Film Industry

Looking ahead, optimism is high.

Several Georgia-filmed projects are slated for 2026 releases, including Netflix originals and theatrical features, and industry veterans say the pipeline of episodic and mid-budget work provides more consistent jobs than the boom-and-bust of tentpole blockbusters ever did.

Yes, Georgia lost some flashy productions to Europe’s cost advantages. But the numbers, the crews, and the infrastructure tell a different story: The Peach State isn’t fading—it’s evolving into an even stronger, more resilient force in American filmmaking.

The cameras keep rolling in Georgia. And from Atlanta to Savannah and beyond, the industry that helped put our state on the global entertainment map is writing its next act—stronger, smarter, and still very much center stage.

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Tee Johnson: Tee Johnson is the Founder and Editor-in-Chief of AtlantaFi.com, Atlanta’s independent hyper-local publication focused on news, restaurants, events, jobs, neighborhoods, and lifestyle. A 15+ year Atlanta resident and longtime journalist and content creator, she covers Travel News, Events, Business, Hair Care, and Money with a practical, Atlanta-first lens. Before launching the site, Johnson worked as a substitute teacher in Atlanta Public Schools and later in corporate roles at Home Depot’s Vinings offices. A marketer by training with a degree in business management, she grew frustrated with the fragmented, hard-to-find information about what was actually happening in the city. That gap led her to create AtlantaFi as a curated, one-stop resource for the pulse of Atlanta—#ATLHAPS—without the national noise. Editorial decisions remain independent; the publication does not accept products, meals, or services in exchange for coverage. As Editor-in-Chief, she oversees original local reporting and curated practical guides that help residents, visitors, and businesses discover and engage with the city. Readers turn to her work for timely event roundups, dining and neighborhood insights, business and travel updates, and straightforward money and lifestyle coverage grounded in firsthand observation of Atlanta. A devoted lover of all things Atlanta, Tee enjoys pickleball, a good margarita or bourbon, and walking the Atlanta Beltline. She can be reached for editorial inquiries at tjohnson@atlantafi.com (serious inquiries only).

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