Atlanta locals have a meaningful way to support breast cancer awareness and treat themselves to expert lingerie advice this March.
Dillard’s at The Shops at Buckhead (1371 Market St NW, Atlanta, GA 30363) will host a “Fit for the Cure®” event on Thursday, March 12, 2026, starting at 11:00 AM and running throughout the day.
Presented by lingerie brand Wacoal in partnership with Susan G. Komen®, the event offers free professional bra fittings while raising funds for breast cancer support.
For every guest who receives a fitting and purchases a regular-priced Wacoal or b.tempt’d bra, Wacoal donates $5 to Susan G. Komen®.
All donations go directly toward Komen’s patient services, including the Patient Care Center, which provides breast health resources, financial assistance, clinical trial information, and education.
The initiative, now in its 25th year, emphasizes empowering women through proper fit—something that can boost confidence and comfort—while contributing to the fight against breast cancer.
“Bring your daughters, friends, sisters, and neighbors for a girls’ day with purpose,” event organizers encourage. Participants can expect personalized, expert fittings to help refresh their lingerie wardrobe and make a direct impact on breast cancer support.
The fittings are completely free, with no purchase required to participate. However, purchases of qualifying bras trigger the $5 donation. Appointments are recommended for convenience, but walk-ins are welcome.
To book a fitting or learn more, visit the Dillard’s event page at dillards.com/events/fit-for-the-cure.
This event is part of a broader series of Fit for the Cure® activities across metro Atlanta and beyond in March 2026, highlighting community-focused efforts during Breast Cancer Awareness season extensions and related programming.
Atlanta residents looking for a practical, feel-good way to give back are encouraged to stop by and support this long-standing partnership between Wacoal and Susan G. Komen®.