The Festival in a Box: Atlanta 2025 is happening this weekend and it’s shaping up to be a huge event– and it’s something you won’t want to miss.
Slated for Atlanta from September 26-28, 2025, Festival in a Box is a special product offered by Wizards of the Coast as part of the Magic: The Gathering (MTG) MagicCon. This product is designed to bring the convention experience to fans who cannot attend in person, delivering a curated selection of exclusive MTG items.
In this article, we’ll cover a detailed overview of Festival in a Box based on the information available.
What is Festival in a Box?
The Festival in a Box is a limited-edition bundle that encapsulates the excitement of a MagicCon event. It includes exclusive cards, merchandise, and other MTG goodies, tailored to provide a convention-like experience at home.
Each MagicCon in 2025 (Chicago, Las Vegas, and Atlanta) has its own themed Festival in a Box with unique promotional cards and a Secret Lair drop, though all share the same Mystery Booster 2 box.
Contents of Festival in a Box: Atlanta 2025
The Atlanta 2025 Festival in a Box includes the following:
- Mystery Booster 2 Display Box: Contains 24 packs of cards featuring nearly 200 set symbols, Future Sight frames, white-bordered cards (the first in boosters in 19 years), and playtest cards exclusive to this set. This is a key component, valued at approximately $240 on its own.
- Secret Lair Drop: A unique set of four extended-art cards:
- Pack Rat
- Shared Summons
- Sliver Legion (valued at ~$41)
- Sylvan Offering These cards are exclusive to this drop and cater to various MTG playstyles,
- with Sliver Legion being a high-value card for Commander decks.
- Promotional Cards:
- Lightning Bolt (Future Sight framed, a staple in multiple formats, ~$0.50 due to frequent reprints)
- The Ur-Dragon (Future Sight framed, a popular Dragon Commander card, ~$41)
- Scourge of Valkas (foil retro-framed, ~$4, strong in Dragon-themed decks)
- Spaghetti Junction (a new test card, not legal in major formats, with unique vehicle-themed abilities) These promos are exclusive to the Atlanta box and add significant collectible value.
- Three Collector Boosters: These contain premium cards, adding to the box’s value and appeal for collectors.
- MagicCon Storage Box: A themed storage box for organizing cards, enhancing the convention feel.
Availability and Pricing
- On-Sale Date: The Festival in a Box: Atlanta 2025 went on sale on August 18, 2025, at 9 AM PT (Noon ET) via the Secret Lair website (magicsecretlair.com). A limited quantity was also available at MagicCon: Atlanta.
- Price: The exact price wasn’t announced in initial reveals, but previous Festival in a Box products (e.g., Chicago 2025) were priced around $200-$250. Given the contents’ estimated value (~$329, including the $240 Mystery Booster 2 box and ~$89 in reprint value), it’s likely a strong value proposition, though prices may vary.
- Sales Performance: The 2025 Festival in a Box for another event (likely Chicago) sold out in just four hours, indicating high demand. Atlanta’s box may follow a similar trend due to its valuable contents.
Why It’s Notable
High-Value Reprints: Cards like Sliver Legion and The Ur-Dragon are expensive Commander staples, making the box attractive for players and collectors. The inclusion of these cards, alongside the Mystery Booster 2, offers significant financial value.
Convention Experience at Home: For fans unable to attend MagicCon: Atlanta, this box delivers exclusive promos, a unique Secret Lair drop, and the draftable Mystery Booster 2, replicating the excitement of the event.
- Exclusive Content: The Atlanta-themed promos and Secret Lair drop are unique to this release, with cards like Spaghetti Junction adding novelty (though limited by its test card status).
- Collectible Appeal: The inclusion of limited-edition playmats, alternate-art cards, and foil promos enhances the box’s appeal for collectors.
Context of MagicCon: Atlanta 2025MagicCon: Atlanta is the final MagicCon of the 2025 season, featuring the Pro Tour Edge of Eternities, panels, spectacle events, artists, special guests, cosplay contests, and immersive MTG play events. The Festival in a Box complements this by offering a tangible piece of the convention.
Final Word
Based on previous Festival in a Box releases, the Atlanta 2025 edition is likely a good investment for MTG players and collectors, especially given the high value of the Mystery Booster 2 and reprints like Sliver Legion and The Ur-Dragon. However, buyers should act quickly due to limited supply and high demand, as seen with the rapid sell-out of prior releases.
Purchase Early: Monitor the Secret Lair website on August 18, 2025, to secure a box, as they often sell out quickly.
Check Event Details: For those attending MagicCon: Atlanta, limited boxes will be available on-site, but pre-registration for events is recommended due to high demand.
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