The iconic outdoor apparel brand Eddie Bauer is reportedly preparing to file for Chapter 11 bankruptcy protection, a move that could lead to the closure of all approximately 200 of its brick-and-mortar stores across North America.
According to multiple sources cited in recent reports from outlets like Women’s Wear Daily (WWD), Business Insider, and others, the impending filing involves the entity operated by Catalyst Brands, which holds the licensing rights to run Eddie Bauer retail locations in the United States and Canada.
Eddie Bauer Bankruptcy: What To Know
Catalyst Brands, a retail holding company formed through partnerships including Simon Property Group, Brookfield Corp., Authentic Brands Group, and others, is said to be gearing up for the restructuring process, with the bankruptcy potentially occurring in February 2026.
It’s not the only retailer shrinking its footprint in retail.
This development follows a January announcement from Authentic Brands Group (ABG), the current owner of the Eddie Bauer intellectual property and brand rights worldwide, that it would transition manufacturing, e-commerce, and wholesale operations in the U.S. and Canada to Outdoor 5, LLC (a global brand development and licensing platform).
That shift began taking effect in early February. A Chapter 11 filing by the Catalyst-operated retail entity would primarily impact physical stores, while online sales, wholesale channels, manufacturing, and international operations (such as stores in Japan) are expected to remain unaffected.
Eddie Bauer, founded in 1920 and known for its durable outerwear, down jackets, and adventure-focused gear, has a long history of navigating financial challenges.
The brand previously filed for Chapter 11 protection in 2009 amid the global financial crisis (after an earlier filing by its then-parent company, Spiegel Inc., in 2003).
It emerged from bankruptcy both times through acquisitions and restructurings, including a sale to private equity firm Golden Gate Capital in 2009 and later integration under Authentic Brands Group in 2021.
The current situation reflects broader pressures facing traditional mall-based retail, including shifting consumer preferences toward online shopping, economic headwinds, and competition in the outdoor apparel sector from brands like Patagonia, The North Face, and Columbia.
Reports indicate that while most—if not all—of the roughly 180–200 North American locations face closure, there may be interest from potential buyers in acquiring rights to operate a limited number of stores post-bankruptcy.
As of early February 2026, no official filing has been confirmed, and plans could still change. However, sources familiar with the matter describe the Chapter 11 preparation as advanced, with legal representation from Kirkland & Ellis already in place for the store-operating entity.
For shoppers, this could mean liquidation sales at many Eddie Bauer locations in the coming weeks or months, as the company seeks to wind down its physical retail footprint in North America while preserving the brand’s legacy through digital and wholesale channels.
Final Word
The development marks yet another chapter in the ongoing transformation of American retail, where heritage brands increasingly pivot away from traditional storefronts to survive in a digital-first era.
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