ATLANTA — Eastside Golf opened its first flagship store on October 30, 2026, at Phipps Plaza, establishing a permanent retail presence in the city where the brand was founded.
The new location on the second level of the Buckhead mall continues the brand’s retail pop-up from the previous month and marks a significant milestone for the company. Co-founders Olajuwon Ajanaku and Earl Cooper launched Eastside Golf after meeting at Morehouse College in Atlanta.
Eastside Golf Opens First Flagship Store in Atlanta, Marking Full-Circle Return to Its Roots
The pair won a national golf championship together in 2010. The brand takes its name from East Atlanta, the neighborhood where Ajanaku grew up, and reflects the founders’ shared passion for the sport along with their broader vision for its future.
“Atlanta is where Olajuwon and I first connected back in 2008 at Morehouse College, so opening a store here is a full-circle moment for us,” said Earl Cooper, co-founder and head of business development and partnerships. “From donation to local community to establishing a physical presence in the city, Atlanta has always been part of our story. But our vision goes beyond retail. We see this store as a platform to build meaningful partnerships, continue to create opportunities within the community, and introduce more people to the game of golf. It’s about building something that has a lasting impact, both culturally and commercially.”
The flagship is located at Phipps Plaza, Second Level, 3500 Peachtree Road NE, Atlanta, GA 30326. By anchoring its first permanent store in its hometown, Eastside Golf aims to deepen its ties to the community that shaped its founders while expanding access to the game.