Born in Atlanta, tennis sensation Coca Gauff’s ascension in tennis has come from her authenticity and unapologetic acceptance of herself. Nowhere is that more evident than her recent alignment with Carol’s Daughter, a leading hair care company for black women.
The multi-year partnership signals Coco’s first foray with a beauty brand.
“I’m delighted to announce my partnership with Carol’s Daughter,” said Coco. “Their knowledge of natural hair care is unmatched, and I couldn’t be prouder to align with a brand that shares my values. I’m excited to help continue their mission of empowering millions of women and little girls to embrace their curls and coils with pride and authenticity.”
Coco Gauff, a rising star in the world of tennis, has captivated audiences worldwide with her remarkable talent and unwavering commitment to authenticity. At just 20 years old, Coco has already made a significant impact on the sport, notably winning the US Open in 2023.
While competing at the highest level, Coco can be seen sporting protective styles or letting her curls and coils flow freely, Coco is a mirror of a generation that was never afraid to embrace and celebrate their hair texture. Her experimentation with hairstyles reflects her confidence and willingness to challenge traditional beauty standards, inspiring others to do the same. Her poise, strength and unique style have set her apart, making her a role model for aspiring athletes everywhere.
“The power of seeing someone like Coco in the world of tennis, for me, is a testament to the work that has been done before her,” stated Lisa Price, founder of Carol’s Daughter. “While the representation of individuals who resemble us in this sport may be limited, their impact remains pivotal. It breathes life into the timeless adage: ‘If you can see it, you can be it.’ This is what makes this collaboration so special to me. When I started Carol’s Daughter, there was no blueprint for Black hair care brands, but now, 30 years later, the door is open, offering countless options for our hair, our confidence, and our empowerment. In Coco, we celebrate the strength, beauty, and authenticity of all the generations to come.”
Final Word
The Atlanta hair industry is one of the largest in the Southeast, with more than 8 million people getting groomed each month.
But you can do it yourself. All you need are some quality shears and some high-performance clippers to get the job done. Check out our Beauty Page for other ways to get shaped up.